Depilatories

Depilatories in Ireland in 2023 recorded a positive performance, with hair removers/bleaches and women's razors and blades showcasing positive retail volume and value growth. Poor economic indicators with shrinking disposable incomes and high…

A chronically declining category, hair removers and bleaches has seen an uptick in sales in the aftermath of the COVID-19 pandemic, and this increase can be attributed to increased willingness amongst consumers to socialise.

In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…

Depilatories in France saw a minor current value decline and a more significant fall in volume terms in 2023, after positive performances the previous year. A number of factors contributed to this decline, most notably the value declines in sales of…

Depilatories in Finland witnessed sluggish growth in 2023. Consumers, facing economic constraints, readily opted for private label or budget-friendly alternatives. This trend was particularly evident in the women's razor and blade area, where the…