Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Fragrances in Tunisia experienced a decline in demand for both men's and women's products in 2023, influenced by several factors. A notable increase in prices, driven by inflation and economic crises, coupled with a decrease in Tunisian purchasing…
Fragrances saw modest current value growth in Morocco in 2023. The economic crisis that Morocco faced had a significant impact on fragrances, especially premium offerings, which lost ground for the first time in the review period, as consumers…
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…
The weak economy negatively affected the demand for fragrances in Nigeria in 2023. The depreciated local currency and high inflation forced high import costs and double-digit declines in retail volume sales of fragrances, with consumer purchasing…
Fragrances in Kenya recorded steady, though low, volume growth in 2023, with sales supported by heightened consumer awareness of grooming, as well as by increased incomes. However, inflation has led local consumers to shift from premium to…