Fragrances

Fragrances in Tunisia experienced a decline in demand for both men's and women's products in 2023, influenced by several factors. A notable increase in prices, driven by inflation and economic crises, coupled with a decrease in Tunisian purchasing…

Fragrances saw modest current value growth in Morocco in 2023. The economic crisis that Morocco faced had a significant impact on fragrances, especially premium offerings, which lost ground for the first time in the review period, as consumers…

Fragrances in France saw double-digit current value growth along with minor volume growth in 2023, and was one of the best performing categories within beauty and personal care. The growth driver was premium fragrances, which saw double-digit current…

Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are…

In 2023, the ongoing return to socialising outside the home both at work/school and whilst doing activities had a positive impact on the performance of fragrances in Slovenia. Fragrances are considered an essential accessory by Slovenians, and the…

In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording…

Fragrances in Denmark witnessed another difficult year in 2023 following the noticeable decrease in sales during the previous year. Sales of fragrances had surged in 2021 when consumers returned to socialising post-pandemic, so demand patterns are…

Volume and current value sales slowed for fragrances in Guatemala in 2023. Fragrances saw a dramatic drop in demand at the start of the pandemic in 2020 but begin to rise again in 2021. However, the high inflation of 2022 and 2023, with retail price…

Overall, performance was moderate for fragrances in Bolivia in 2023, with constant value sales increasing slightly and volume sales also registering a moderate increase. However, with prices continuing to increase, especially for imports, due to a…

Premium fragrances in Portugal registered positive retail volume growth in 2022, while mass fragrances recorded a decline. Despite Portuguese consumers being more price-sensitive during high levels of inflation, this did not lead to trading down. On…