Fragrances

Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing…

Inflation remained high in 2023 leading to significant price increases in the fragrance industry and placing further pressure on consumer budgets. This, in turn, led to strong value sales growth of fragrances in 2023, while volume sales of fragrances…

Fragrances in Denmark witnessed another difficult year in 2023 following the noticeable decrease in sales during the previous year. Sales of fragrances had surged in 2021 when consumers returned to socialising post-pandemic, so demand patterns are…

Fragrances in Finland, as a product area, experienced positive growth in both volume and value terms in 2023. This can be attributed in part to a return to pre-pandemic fragrance use habits and high levels of marketing activity from major brands.…

Fragrances in France saw double-digit current value growth along with minor volume growth in 2023, and was one of the best performing categories within beauty and personal care. The growth driver was premium fragrances, which saw double-digit current…

After two years of decline in 2020 and 2021, fragrances was the most dynamic category across beauty and personal care in retail current value terms in 2022, with sales seeing exceptional growth, rising to above the pre-COVID-19 level, seen in 2019.…

During the pandemic, the main channels for premium fragrances, department stores and beauty specialist retailers, suffered the biggest losses, while home seclusion and limited opportunities for going out and socialising dampened demand. However,…

In 2023, fragrances in Ireland recorded double-digit retail value growth due to rising inflation. However, despite price rises and negative GDP shrinking the average disposable income, premium fragrances performed better than their mass counterparts…

Fragrances continued to show a dynamic performance in Italy in 2022 after having already returned to pre-pandemic levels in the previous year. The category continued to grow thanks to Italian consumers feeling keener to socialise as the immediate…

Fragrances emerged as the biggest winner in beauty and personal care during the pandemic, partly due to a decline in duty-free purchases. Surprisingly, despite the return of travel and a rise in duty-free sales in 2022 and 2023, domestic fragrance…