Hair Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Strategy Briefing

Voice of the Industry: Beauty and Personal Care

Apr 2022

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

USD 1,325
Country Report

Hair Care in Bulgaria

Apr 2024

In 2023, styling agents, conditioners and hair loss treatments recorded the strongest current value growth rates in Bulgaria’s hair care category, followed closely by standard shampoos. The emerging trend of ‘in-depth hair care’, along with so-called…

USD 1,195
Country Report

Hair Care in Hungary

Apr 2024

The hair care market experienced a significant shift towards home treatments and wellness routines towards the end of the review period. This was driven by a combination of factors including the lingering impact of COVID-19 and rising inflation,…

USD 1,195
Country Report

Hair Care in Slovakia

Apr 2024

Despite the decrease in retail volume sales, hair care recorded positive growth in current value sales, primarily due to price increases. Lower purchasing power led consumers to limit their spending, with more consumers choosing to dye their hair at…

USD 1,195
Country Report

Hair Care in the Czech Republic

Apr 2024

Hair care saw current value growth in the Czech Republic in 2023. The skinification of hair was a notable shift in focus in the hair care category, as consumers looked to repair existing damage and/or to prevent damage. The scalp is an extension of…

USD 1,195
Country Report

Hair Care in Bosnia and Herzegovina

Apr 2024

Consumer demand for hair care in Bosnia and Herzegovina remained stable in 2023 despite the inflationary climate and limitations on consumer expenditure. The resumption of hectic lifestyles and greater social contact following the pandemic has…

USD 1,195
Country Report

Hair Care in Croatia

Apr 2024

Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…

USD 1,195
Country Report

Hair Care in Ukraine

Apr 2024

Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products.…

USD 1,195
Country Report

Hair Care in Estonia

Apr 2024

In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care…

USD 1,195
Country Report

Hair Care in Georgia

Apr 2024

Hair care in Georgia registered moderate constant value and volume growth in 2023. However, the offering remained basic, with standard shampoo being the most popular product and little demand for products such as serums or styling agents. Hair…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;