Mass Beauty and Personal Care

In 2023, Tunisian brands sustained their investment in mass beauty and personal care, leading to significant advancements. The market saw an increase in product diversity, with brands such as Alania, K-Reine, Aspetika, and Isis Pharma gaining…

Mass beauty and personal care saw double-digit current value growth in Morocco in 2023. Mass skin care saw particularly rapid growth, due mainly to the growing popularity of masstige brands. The gloomy economic environment has affected sales of…

Sales of mass beauty and personal care in South Africa continued to rise in 2023, with many consumers struggling with the cost of living. Cash-strapped consumers became stricter with their budgets, and reduced their shopping list for their beauty and…

In 2023, mass beauty and personal care in Nigeria derived some traction from consumer incomes being impacted strongly in a weak economy. In general, consumers sought cheaper brands, especially for perceived essential categories like skin care. Mass…

Mass beauty and personal care in Kenya in 2023 saw demand driven largely by low- and mid-income consumers. Mass products’ relative affordability held high appeal given high inflation across 2022 and 2023, with budget-conscious consumers seeking out…