Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Mass beauty and personal care in Denmark continued to see positive value growth in 2023 and slightly outperformed premium beauty and personal care. The weaker economy led to some downtrading to cheaper alternatives as Danes faced higher interest…
Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends.
Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period.…
Swedish mass beauty and personal care experienced a positive year in 2023, with retail value sales growing at a near double-digit rate. This growth comes despite the ongoing shift towards premium products in beauty and personal care overall.
Strong price increases in supermarkets as a result of inflation was the biggest factor influencing the performance of mass beauty and personal care in Greece in 2023. Many local consumers selected shopping destinations based on offers and discounts…
In 2023, mass beauty and personal care in the Netherlands recorded strong retail current value growth across most categories. This performance was driven by a strong rise in average unit price amid inflationary pressure. However, once again, mass…
Mass beauty and personal care products in Portugal registered positive retail volume growth, with consumers trading down during a time of high inflation levels. Retail volume sales of basic categories, with already high penetration levels, such as…
Mass beauty and personal care in Norway experienced a noteworthy resurgence in 2023, particularly within fragrance and skin care categories. This reversal comes after a period of consistent share loss to premium beauty and personal care. While price…
Sales in mass beauty and personal care in Spain were supported by the economic environment in 2023. Specifically, inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…
In 2023, economic factors have shaped the performance of mass beauty and personal care in Ireland. High inflation, rising prices in energy and transport, and a declining GDP growth have all had an impact on sales, with shrinking disposable incomes…
In 2023, mass beauty and personal care in Finland exhibited robust growth, primarily in terms of value. This growth was multifaceted, driven partly by inflation-induced price increases but also by a notable shift from premium to mass categories. The…
In 2023, the financial constraints faced by consumers due to the rising costs of living in Belgium pushed many individuals towards more affordable mass beauty and personal care products. Restrictions on promotions, brought forth by the new EU Omnibus…
Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the…
Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by…
Mass beauty and personal care enjoyed mid-single digit growth in 2022, a stronger performance than in the previous year. Sales had already returned to pre-pandemic levels in 2021, faster than premium products (which only reached 2019 levels in 2022)…
Mass beauty and personal care fared quite well in 2022, thanks to an upwards trend due to the post-pandemic recovery period, alongside inflationary pressures supporting value growth. Positive sales factors include the heat wave in France in 2022,…
Mass skin care, the largest category within beauty and personal care, recorded moderate current value growth in 2022. In volume terms, except for moisturisers and anti-agers, all categories saw declines owing to inflation-led price hikes. The rising…
In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…