Mass Beauty and Personal Care

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends.

Mass brands play a crucial role in shaping beauty and personal care in the UK, accounting for 51% share of value sales in 2023. Mass beauty and personal care sales increased by 7% in 2023, driven by both high volume demand for categories such as…

In 2023, mass beauty and personal care in the Netherlands recorded strong retail current value growth across most categories. This performance was driven by a strong rise in average unit price amid inflationary pressure. However, once again, mass…

Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period.…