Mass Beauty and Personal Care

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

After a difficult year for overall beauty and personal care in 2020, when Johnson & Johnson (J&J) saw sales dip slightly, in spite of strong hygiene-driven growth in its oral care operations, the company recorded a better performance in 2021 as its…

After bucking a long-standing trend in 2020, when Henkel benefited from booming bath and shower sales due to the heightened hygiene consciousness globally as a result of the pandemic, which saw the company outperform the overall beauty and personal…

Coty’s sales had a 10% upturn in 2021 after continuously declining during 2018-2020. New leadership’s turnaround strategies, including streamlining the portfolio, developing skin care, and expanding luxury colour cosmetics, already achieved initial…

Jala ranks eighth in beauty and personal care in China. Over 2018-2021, the company’s value share stagnated at 2% in China. The structural changes in consumers' preferences and distribution channels have led to opportunities and challenges for Jala.…

Mass fragrances registered a particularly strong performance as sales rebounded robustly over the course of 2022. The main driver of growth in the category is that many consumers are reverting to their pre-pandemic lifestyle habits and this has meant…

Countless new products were developed by local industry players in Tunisia in 2022. The Tunisian beauty and personal care industry is endeavouring to compete with international players by launching new brands at affordable prices compared to imported…

Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by…

The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…