Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
With the onset of the COVID-19 pandemic in 2020 and consumers spending more time at home, shaving frequency among men decreased significantly, denting retail sales of shaving products and blades. In later years, Dominicans renewed their interest in…
Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more…
Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…
In 2023 men’s grooming Guatemala saw men regulating their purchases with cheaper product choices given high inflation. Shaving is a common habit among Guatemalan men, especially for the older generations who believe a habit a shaved face gives the…
In keeping with the trend observed earlier in the review period, multifunctional men’s grooming products continued to gain popularity in Costa Rica in 2023. Prominent examples included a Nivea Men liquid soap that is suitable for cleansing the body,…