Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Rising image-consciousness among male consumers in Algeria continued to support the positive development of men’s grooming in 2023. This shift remained most visible among younger demographics, who tend to be less conservative in their attitudes to…
Whilst we are seeing positive developments in men’s grooming, potential volume sales are somewhat suppressed by inflationary pressures. Overall, however, men’s grooming is becoming more popular in Kenya, coupled with the rising awareness of the…
In the past, be it in barber shops or at home, baby powders were the most common pre-shave products used with surgical spirits used as post-shave lotions to prevent bumps. These were cheaper alternatives coupled with the fact that the availability of…
After two unprecedented years characterised by the height of the COVID-19 pandemic, 2022 proved to be a year of recovery for men’s grooming in Tunisia. Moreover, despite the economic crisis, men’s grooming in Tunisia remained attractive to many…
During COVID-19 men took a greater interest in their skin care regimen, and this continued into 2022, with men still taking a keen interest in maintaining their skin. Prior to the pandemic, the majority of skin care brands focused on their…
Following the devaluation of the Egyptian currency, everything has become extremely expensive for Egyptian consumers. The country has seen a very high rate of inflation and consumer purchasing power has been significantly diminished. In this…
Men's grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product areas saw a decline in retail volume terms. Poor…
Moroccan men are increasingly feeling the pressure to maintain strict personal hygiene and personal grooming routines as changes in society have placed far more emphasis on male beauty while encouraging men to pay attention to their appearance. This…
In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…