Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
2023 saw volume growth in oral care return to positive ground after two years of declining demand, with the most affordable brands and those which represent the best value for money generating the best sales performances. Against the backdrop of the…
Global players such as Colgate, Listerine and Oral-B continued to dominate oral care in Costa Rica in 2023 due to their trusted reputations for quality and efficacy, broad product ranges and extensive distribution coverage. However, a number of…
Oral care in Guatemala saw prices hikes in 2023, though volume sales growth was stable while current value sales saw rapid rises. Most Guatemalans are not willing to change their oral hygiene practices despite having to pay higher prices for products…
In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…
Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become…
Retail sales of oral care products showed greater dynamism in current value terms, with volume growth subsiding due to lingering high prices in the Dominican Republic. Basic oral care habits such as teeth brushing are well established among the…
Oral care in Bolivia registered moderate constant value and volume growth in 2023. Though prices increased for imported brands in particular in 2023, due to a sharp fall in foreign cash reserves, the essentialness of products such as toothpaste…
Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…
In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…
Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…
During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…
Oral care suffered a moderate contraction in 2022 as many Uruguayans purchase these products in Argentina where prices are dramatically lower. The industry has been deeply affected by this phenomenon, which is very difficult to compete against and…