Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Oral care in Denmark continued to witness positive current value growth in 2023 albeit driven by price increases. By contrast, lower purchasing power led to another year of volume sales decline, as many household budgets remained under pressure and…
Oral care in Turkey experienced positive growth in 2023, driven by a growing emphasis on essential hygiene products.
Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail…
Oral care in Sweden is a well-established category, experiencing stable volume growth and strong value gains in 2023. Significant volume increases are limited due to the product area's maturity. Growth is primarily driven by two factors: consumers…
Oral care registered a small volume increase in Greece in 2023, following a small decline the previous year.
Overall, oral care in the Netherlands saw a minor decline in retail volume sales in 2023, while retail current value sales grew strongly. As was the case in many categories of beauty and personal care, the growth in retail value sales was mainly…
In Portugal, oral care continued to be considered an essential category in 2023, with brushing teeth being part of the daily basic hygiene routine. Toothpaste and manual toothbrushes, in particular, are very mature categories with very high…
In 2023, oral care is a well-established product area in Norway with limited room for volume growth, particularly in core categories like manual toothbrushes and toothpaste. Additionally, intense price competition, especially from low-cost stores…
Sales in oral care in Spain were improved in 2023, compared to the performance in 2022. However, the performance of the category is far from robust as we note oral care as one of the categories seeing consumers trading down, thus, to manage their…
In 2023, oral care in Ireland showcased positive results, with rising retail volume growth in areas such as dental floss, mouthwashes/dental rinses, tooth whiteners, and toothpaste. Despite the economic conditions, oral health remained important to…
Oral care in Finland experienced positive value growth in 2023, but this was primarily due to inflation-induced price increases. Some categories, like power toothbrushes, witnessed a decline in volume sales as consumers opted to delay non-essential…
The maturity of oral care in Belgium had a negative impact, with volume sales declining over the review period. Many consumers remained increasingly price-sensitive and cautious with their spending in 2023, further dampening retail volume sales.…
After already notable retail current value growth in oral care in 2021, Germany registered a dynamic current value growth rate in 2022, approaching the double-digits. German consumers prioritise their oral health and place high importance on oral…
Oral care derived benefits from increased consumer awareness and interest in oral care, in line with the health and hygiene trend in the wake of the Coronavirus (COVID-19) pandemic in Austria. The demand for oral care products was on the rise in…
Oral care sales recorded only modest growth in value terms in 2022, as the category primarily benefited from the performance of essential oral care products such as toothpaste, manual toothbrushes and dental floss. There is potential for further…
Oral care remains in good overall shape, with demand stable due to necessity, and few fluctuations caused by the era of the COVID-19 pandemic. The main impact from the pandemic era was challenging access to dentists, thus inspiring consumers to be…
The COVID-19 pandemic has changed the perception of oral care, with the category shifting from essential to now being seen as an extension to consumers’ overall wellness routine. Simultaneously, the UK has been facing an NHS dentistry crisis which,…
In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…
Oral care sales in Western Europe stagnated over 2015-2020, yet are expected to see further growth from 2020 onwards. Toothpaste and toothbrushes constitute the bulk of oral care sales across the region, with sustainable products and products with…