Premium Beauty and Personal Care

During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were…

The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…

Premium beauty and personal care continued to advance sales and has faced uninterrupted growth since the COVID-19 pandemic. Significant unit price increases have fuelled sales as inflation remains stubbornly high in Bosnia and Herzegovina.…

Premium beauty and personal care continued to see strong current value growth in the Czech Republic in 2023, moving even further beyond pre-pandemic levels. Rising average unit prices were key to growth during the year, driven by the high rate of…

Premium skin and sun care in Slovakia recorded strong growth in 2023 despite challenging inflation. Over the review period, premium skin care has established a solid position among Slovak consumers. There has been a gradual increase in premium brands…

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

Premium beauty and personal care recorded a strong performance in 2023, despite the high inflation and economic instability in the country. Bulgarian consumers showed an increased interest in premium products, with strong double-digit value growth in…

Although the mass beauty and personal care segment is much larger than the premium segment, the latter is growing much more rapidly. Consumers are becoming increasingly knowledgeable about and conscious of the ingredients used in beauty and personal…

In 2022, premium beauty and personal care in North Macedonia experienced strong double-digit percentage growth despite the rising unit prices of premium products. This growth was driven by inflationary trends, particularly in the first half of the…

In the first half of 2022, consumer spending in Serbia increased as people returned to their pre-pandemic lifestyles, spending more time outdoors and using premium beauty and personal care products on more occasions. While most consumers reserve…

The premium landscape continued to lead the beauty and personal care market in 2022, recording a high double-digit retail value growth, outperforming growth seen on the mass landscape. A noticeable increase in consumer knowledge of beauty products…

Performance was muted for premium beauty and personal care in 2022. The energy crisis stemming from the war in nearby Ukraine led to soaring double-digit inflation. With this backdrop, current value sales of premium beauty and personal care products…

Some of the best performing categories in beauty and personal care in Romania during 2022 were those with a high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as essential among…

The premium segment of beauty and personal care again outpaced the mass segment in 2022. Premium products are particularly in demand in fragrances, which make up the largest product category within premium beauty and personal care. Both men's and…

High inflation and growing price points were seen throughout 2022, due to increased raw materials, packaging and logistics prices. This is especially true for skin care and fragrances, where ingredients are more sophisticated and therefore, price…

In 2022, sales of premium beauty and personal care were not as strong as in 2021 in volume terms. In 2021, with society opening up in the wake of the pandemic, premium beauty and personal care registered a strong recovery, which could not be expected…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…