Premium Beauty and Personal Care

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed…

As already evident the previous year, even in times of restricted disposable incomes, consumers continued to purchase premium products in the UK over 2023. However, they remained discerning in terms of the specific products they used and the brands…

Premium beauty and personal care in the Netherlands saw strong retail current value growth in 2023. This was the first year with no Coronavirus (COVID-19) restrictions on the opening hours of beauty and personal care retailers since the outbreak of…

In 2023, premium beauty and personal care in Switzerland saw further positive, if slower than over 2021-2022, retail current value growth. Colour cosmetics and sun care were strong growth drivers towards the end of the review period as Swiss society…

Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…

Sales in premium beauty and personal care in Spain were somewhat hampered by the economic environment in 2023. Inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

The polarisation trends seen over the review period continued to be seen on Portugal's premium beauty and personal care landscape in 2023. Despite inflationary pressures from the ongoing conflict in Ukraine and eroded disposable incomes, premium…

Premium beauty and personal care in Norway experienced a resurgence in 2023, following a slowdown in 2022. Premiumisation remains the defining trend within Norwegian beauty and personal care. Consumers increasingly seek products formulated with…

Premium beauty and personal care showed high single-digit growth in 2022, which allowed value sales to return to and, indeed, exceed pre-pandemic levels, mainly thanks to the double-digit growth recorded by beauty specialist retailers, including…