Sun Care

Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…

In 2023, sun care in Bosnia and Herzegovina witnessed a moderate decline in retail volume terms. A shorter holiday season occurred due to cooler and rainy weather at the end of spring and the start of the summer season. Consumer demand for sun…

Sun care sales rose in current value terms in the Czech Republic in 2023. After a slump during the COVID-19 crisis, when travel – and therefore exposure to the sun – was significantly restricted, the sun care category recorded a strong rebound coming…

In 2023, the post-pandemic recovery in sun care continued, although retail volume sales remained below pre-pandemic levels in Slovakia. Despite the growing pressure on purchasing power and rising prices, exceptionally good weather in Slovakia boosted…

Sun care products have traditionally been viewed as seasonal items, primarily associated with summer. However, in recent years, the season for sun protection usage has expanded significantly. Springtime now presents substantial UV exposure risks,…

Sun care in Bulgaria was hard hit during the pandemic when travel all but stopped in the country. Bulgarian consumers do not use sun protection all year round, with usage mainly concentrated during the summer season when citizens take holidays and…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…