Sun Care

Sun care was the best forming beauty care product in Bolivia in 2023, with double-digit current value and volume growth. Consumers are increasingly conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw…

Following two years of double-digit volume sales growth, sun care in Belgium registered a decline in volume sales. This was not only related to price increases, but also the relatively bad summer in 2023 compared to 2022. The lack of warm weather and…

Sun care saw a slow start to the year in 2023 due to a milder than usual spring and a belated start of the summer. However, the summer season started to pick up from July onwards, with sun care sales performing extremely well in the key month of…

Sun care in Uzbekistan, initially impacted by pandemic-related travel restrictions, showed signs of recovery in 2023. As quarantine measures were lifted, the category slowly returned to pre-pandemic levels. Factors such as the country's warm climate,…

Sun care in Australia remained on a steady growth trajectory in 2023, propelled by the nation's strong emphasis on sun protection. Brands such as Ultra Violette are revolutionising the category by introducing the concept of "skinscreen," offering SPF…

2023 was the second consecutive year that sun care generated positive volume growth after three years of double-digit declines in volume sales earlier in the review period. While the dramatic drop in demand recorded earlier the review period was due…

Sun care in Slovenia had a favourable year in 2023 supported by warm weather for the majority of the summer and improvements in the tourism sector. Croatia remains a popular summer destination for Slovenians, but there has been a visible improvement…

Sun care in Serbia experienced robust growth in 2023 driven by aggressive promotional activities by all major players, commencing as early as April and extending throughout the summer season. The exceptionally hot weather prompted Serbians to spend…

Sun care in Georgia was the star performer among beauty and personal care products in 2023, registering the highest value and volume growth. Summers are getting hotter and consumers are also increasingly conscious of the danger of sun exposure and in…

In 2023, sun care in Estonia recorded strong retail value and volume sales, with positive retail volume sales in all product areas. Sun protection recorded the strongest retail volume growth, boosted by the warm weather in the country. In…

Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…

Sun care recorded current value growth in 2023. While having tanned skin is considered desirable amongst local consumers, the increasing awareness of the negative effects of exposure to the sun on skin has led to growing demand for self-tanning…

Sun care saw the strongest value growth in beauty and personal care in Peru in 2023, with volume also particularly robust. Peru is cited as one of the countries with the highest solar radiation worldwide, according to weather agency El Servicio…

Sun care in Finland continues to show promise, with retail value sales reaching a near double-digit growth in 2023 compared to the previous year. However, this growth was driven primarily by rising product costs and a shift towards higher quality…

Sun care in France saw a strong performance in 2023 – one of the strongest in beauty and personal care, with current value growth approaching the double digits. All categories, including sun protection, aftersun, self-tanning, and baby and…

In 2023, sun care in Denmark witnessed robust retail growth as travel flows continued to increase post-pandemic. Life has largely returned to normality following the COVID-19 pandemic, with travel and outdoor activities more frequently undertaken.…

In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for…

2023 saw improved growth rates in both volume and current sales for overall sun care in Guatemala, compared to the previous year. All segments recorded rapid and robust rises as the sun care category remained one of the most dynamic within beauty and…

Volume sales of sun protection continued to grow in Greece in 2023, driven by the momentum of tourism and rising consumer awareness regarding sun hazards, even off-season. Indeed, daily UV protection is now commonplace. On the other hand, the…

Sun care in Spain performed well in both value and volume terms in 2023, thanks to the post-pandemic landscape enabling consumers to re-embrace out-of-home lifestyles. This includes the resumption of travel and tourism, with consumers prepared to…