The demand for colour cosmetics is predicted to continue to grow through the forecast period as consumers more fully resume pre-pandemic lifestyles. Both mass and premium colour cosmetics are expected to generate interest and perform well.
Facial make-up, lip products, nail products, eye make-up and colour cosmetics sets/kits are all projected to record positive retail volume and value (constant 2022 prices) CAGRs over the forecast period. Facial make-up is expected to post the slightly faster growth rates.
Combined, beauty specialists and health and personal care stores are set to continue to account for the majority of retail value sales of colour cosmetics in the forecast period. Beauty specialists held a higher share than health and personal care stores in 2022, as the former retailers focus strongly on premium cosmetics, which carry far higher unit prices than mass variants.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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