Environmental issues are exerting a growing influence on consumer demand across a wide range of product categories and this is influencing brand development. For instance, the KIKO brand has become a lot more aware of sustainability issues, introducing seasonal product launches that include sustainable ingredients and sustainable packaging.
Some consumers consider colour cosmetics to be crucial in their day to day lives. A certain segment of the population cannot go a day without putting on make-up, which means that the demand is inelastic for them.
Nowadays, there is a greater product offer and more promotional activity online than in physical stores. The idea of online shopping will become even more embedded in Egyptian culture as the challenging economic climate encourages consumers to look for a better deal/price offer.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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