Colour cosmetics is expected to record a stable performance in 2023 and beyond. Growth will be driven by the rising number of occasions when colour cosmetics can be used, with Georgians spending more time outside of the home, following the recovery from COVID-19.
Sales of colour cosmetics is set to be driven by social media, especially TikTok, with influencers expected to boost and stimulate consumption of colour cosmetics in the country. Manufacturers are expected to increasingly use influencers to promote their brands, tapping into current trends and styles, and encouraging the use of their brands.
Offline stores and pharmacies are expected to remain the major channels of colour cosmetics sales. Pharmacies are set to attract consumers by the presence of exclusive brands and deep discounts.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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