The forecast period is expected to see the leading players in colour cosmetics in Romania increasingly target teenage girls and young women in an effort to maximise sales opportunities and remain relevant among one of the most important consumer segments for colour cosmetics. Indeed, demand among younger consumers is expected to remain the strongest driver of growth in mass colour cosmetics, with the growing influence of social media set to prove crucial to the marketing efforts of mass colour cosmetics brands.
The trend towards more natural colour cosmetics, especially products, is expected to accelerate during the forecast period, although it should be noted that organic colour cosmetics are unlikely to enter the mainstream before the end of the forecast period. in Romania, demand for organic colour cosmetics remains confined to a small niche of affluent urban professionals and this situation is unlikely to change substantially before the end of the forecast period.
Over the forecast period, no significant changes are expected to be seen in the retail distribution of colour cosmetics. The outlet networks of the leading chains of beauty specialist retailers are expected to continue expanding throughout Romania’s territory, while the leading omnichannel beauty specialist retailers are expected to substantially strengthen their online positions.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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