In recent years, the development of private label drinking milk products has been on the rise, driven by various retailers. Some prominent retail chains with their own private label drinking products include Sam's Club, Freshippo and Aldi, among others.
Looking forward, China's rapidly ageing population presents a promising opportunity for powder milk to expand its consumer base and increase sales. As the population ages, there will be a rising demand for products that cater to the specific nutritional needs of older consumers.
Previously confined to regions like Guangdong and Guangxi, due to their favourable climate, consumption of buffalo milk in China has seen a significant upswing since 2021. Initially used as a base for coffee beverages, such as lattes, buffalo milk gradually expanded its presence within retail channels, contributing to its surging popularity.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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