The overall ready meals category reacted in two ways during 2020 when the COVID-19 pandemic, along with the restrictions aimed at containing the spread of the virus, first hit France. Most categories saw a boost to their sales and therefore also their packaging unit volumes in this year, given home seclusion, mobility restrictions and foodservice closures, while prepared salads and chilled lunch kits were negatively impacted by office and school closures as well as the general reduction in the need for on-the-go solutions.
Dinner mixes had become more popular among French consumers in 2020, with its sales and packaging unit volumes recording dynamic year-on-year growth. This product area benefited from both the convenience trend and having a slightly healthier perception than other categories in ready meals, such as dried ready meals and chilled ready meals.
There is a relatively favourable outlook for ready meals and its packaging thanks to the increasing lack of time expected to be available to consumer for cooking and eating during working days and the growing number of lunches at the office. The category is also expected to benefit from the increasingly sophisticated and healthy ranges available in prepared salads and chilled ready meals in the coming years.
Over the forecast period, health and wellness trends are expected to support the continued strong growth of prepared salads in France. In the wake of the COVID-19 pandemic, consumers are expected to be more focused on maintaining a healthy diet and lifestyle, which will boost healthier options such as prepared salads.
Although product areas associated with healthier products are expected to gain popularity in the coming years, products in frozen ready meals and shelf stable ready meals are expected to struggle somewhat due to a negative health perception over the forecast period. Frozen ready meals is expected to decline over the forecast period as consumers in France are increasingly moving towards fresher and healthier options, especially as healthy convenience products are becoming more widely available.
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This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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