Demand for ready meals packaging was expanding rapidly in Romania during the review period, prior to the onset of pandemic. Urbanisation was the main driver of this growth, as accelerating lifestyles meant that many consumers had less time to prepare meals, in addition to robust economic growth, which drove an increase in household disposable income.
As an appetising and quick meal, or accompaniment to a main meal, prepared salads continued to attract working professionals in 2020 and 2021, recording healthy growth rates in both years. As it tends to contain nutritious vegetables, the consumption of prepared salads was also seen as being able to provide consumers with vital nutrients that could help improve their immunity.
Thin wall plastic containers is the dominant pack type for chilled ready meals, although ready meal trays and folding cartons have been growing in popularity and taking share from thin wall plastic containers in recent years, including 2020 and 2021. Ready meal trays are increasingly used as secondary packaging for chilled ready meals, with folding cartons as the primary packaging.
There will be a modest deceleration in the rate of growth in demand for ready meals packaging over the forecast period, although performances will remain relatively dynamic in terms of adding new unit volumes year on year. As urban lifestyles become increasingly hectic, consumers are likely to have less time to cook meals from scratch, which will help maintain demand for ready meals packaging.
Prepared salads will be the top performer in ready meals during the forecast period in terms of its packaging unit volume CAGR, with heightened consumer interest in health and wellness playing an important role in this. Flexible plastic will continue to gain ground on thin wall plastic containers in prepared salads, while the combination of ready meal trays and folding cartons will continue to gain ground on thin wall plastic containers in chilled ready meals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ready Meals Packaging industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!