The COVID-19 pandemic was beneficial for sales of ready meals in the Philippines during 2020 as the imposition of quarantine lockdowns and the strict approach taken to social distancing and home seclusion meant that many consumers spent much of their time at home during this year. With consumer foodservice outlets also closed for extended periods in many parts of the country and people reluctant to socialise outside of the home generally throughout the year, this meant a major shift towards cooking and dining at home.
During 2020, many of the local consumers who found themselves spending most of their time at home due to the COVID-19 pandemic became interested in frozen ready meals and frozen pizza. The main appeal of these products is that they can be stored for long durations in the freezer, making them the ideal option for people looking to reduce the frequency with which they are required to go grocery shopping.
With ready meals still a relatively underdeveloped category of packaged food in the Philippines, shelf stable ready meals remains the only category with wide distribution and multiple brand options. Other categories such as dried ready meals, frozen pizza and frozen ready meals remain rather underdeveloped, with distribution limited to modern grocery retailers in upscale neighbourhoods of major urban areas and only a limited range of brands on offer.
In the dominant category of shelf stable ready meals, packaging innovation is unlikely to be seen during the forecast period, with metal food cans set to remain the dominant pack type. Despite the emergence in recent years of alternative pack types such as stand-up pouches, the value for money that metal food cans represent means that the pack type is unlikely to face any serious competition during the forecast period.
Many Filipinos discovered the advantages and benefits of frozen ready meals during the pandemic, which is expected to help these products record positive growth over the forecast period, with many people expected to continue favouring these products due to the many advantages that they offer, even after the influence of COVID-19 has waned. Manufacturers are expected to respond to increasing demand by launching a wider range of frozen ready meals, with new options set to be introduced not only by packaged food companies, but also by consumer foodservice players looking for new revenue streams.
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This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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