Ready Meals Packaging in Germany

June 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Ready Meals Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Ready Meals Packaging in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Ready Meals Packaging in Germany?
  • Which are the major pack types and how are they performing in Germany?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in Germany?
  • Where is future growth expected to be most significant?

Ready Meals Packaging in Germany - Category analysis

KEY DATA FINDINGS

Frozen ready meals and shelf stable ready meals see sales spikes during the pandemic
Dinner mixes sales booming during the pandemic’s home seclusion
Health and wellness trend helps to drive unit volumes in prepared salads
Dinner mixes expected to continue seeing strong growth over the forecast period
Heightened focus on sustainability as manufacturers move away from plastic

Ready Meals Packaging in Germany - Company Profiles

Packaging Industry in Germany - Industry Overview

Packaging in 2021: The Big Picture
2021 Key Trends
Greater consumption of home-cooked meals due to COVID-19 drives demand for smaller trial packs
Glass jars and HDPE bottles benefit from easing of pandemic restrictions
PET bottles lose share to metal beverage cans due to rising sustainability concerns
Revival of the on-trade channel helps improve the kegs performance
Changing fashion trends impact packaging volumes for shaving products
Smaller pack sizes see dynamic growth in home care
Positive sustainable amendments made to the VerpackG law mean manufacturers will have to pay a deposit for one-way plastic bottles and cans
Due to rising sustainability concerns, on-trade outlets to offer food and beverages in reusable and recyclable packaging
Recycling targets to be assigned for selected pack types as per new amendments in EU packaging laws
Reuse and recyclability designs to be added on all packaging as a part of the European Commission’s circular economy plan
The German Ordinance to impose restrictions on single-use plastics
Municipalities in Germany to introduce a packaging tax on disposable packaging for food and beverages
Table 1 Overview of Packaging Recycling and Recovery in Germany: 2019/2020 and Targets for 2021

Ready Meals Packaging

This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Ready Meals Packaging research and analysis database.

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