2020 saw a surge in demand for ready meals packaging, as fears of supply-chain disruption lead consumers to stockpile ready meals, with frozen ready meals in paper-based cartons proving to be particularly popular. Paper-based cartons also account for a high share of packaging in frozen pizza and chilled lunch kits, and demand for this pack type grew during the pandemic, as retail volume sales of these products surged due to the fact that more people were working from home and wanted to minimise the time they spent on cooking.
The healthy eating trend continues to gain ground in the US, with a growing number of consumers seeking to change their dietary habits. COVID-19 has deepened this trend, as those with underlying health conditions, such as obesity or hypertension, are more at risk of developing life-threatening symptoms if they contract it.
Many American consumers are leading increasingly busy lives and want to spend less time cooking. This helped to drive strong growth in demand for meal kits during the review period.
With daily set to normalise during 2021, as more American receive COVID-19 vaccines, the stockpiling that characterised 2020 is very unlikely to be repeated. As a result, there will a decline in demand for almost all types of ready meals packaging in 2021, with absolute demand for packaging units set to remain below its 2020 peak even at the end of the forecast period.
Younger consumers tend to more concerned with issues like climate change than their older counterparts. This issue is set to grow in importance during the forecast period, as the former increasingly replace the latter as consumers of ready meals.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Ready Meals Packaging industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ready Meals Packaging
This report originates from Passport, our Ready Meals Packaging research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page