2020 saw a surge in demand for ready meals packaging, as fears of supply chain disruption led consumers to stockpile ready meals, with frozen ready meals in paper-based cartons proving to be particularly popular. Frozen pizza was also a standout category within ready meals during the pandemic, becoming one of the most in-demand of all categories during the initial stockpiling period, and continuing to be a strong seller throughout the year.
Convenience has been a notable trend in ready meals packaging, with flexible plastic gaining share within frozen ready meals over 2020-2021, as this pack type often allows for smaller pack sizes and individual distribution, which consumers found convenient and appreciated as they began to socialise in 2021, but still aimed to avoid the virus and adhere to social distancing measures. Meanwhile, manufacturers are increasingly launching healthy and convenient dried ready meals.
The healthy eating trend continues to gain ground in the US, with a growing number of consumers seeking to change their dietary habits. COVID-19 deepened this trend, as those with underlying health conditions, such as obesity or hypertension, are more at risk of developing life-threatening symptoms if they contract it.
Ready meals packaging volumes are set to see solid growth in the forecast period, with growth across most major pack types and categories. New hybrid working patterns and the significant investment people made in their homes during the pandemic point to a larger number of meals being consumed in the home for the foreseeable future, although many people will lack the time or inclination to prepare food from scratch.
Many American consumers are leading increasingly busy lives and want to spend less time cooking. This helped to drive strong growth in demand for meal kits during the review period.
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This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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