COVID-19 has had a mixed effect on ready meals packaging. There was a significant spike in demand for frozen ready meals, dried ready meals and shelf stable ready meals in 2020, for example, while demand for chilled ready meals declined in this year.
Hong Kong consumers are increasingly concerned with the quality of the food they eat. As a result, a growing number of frozen food manufacturers are incorporating fully transparent areas into their packaging so consumers can see the contents before they buy.
Ready meals are increasingly popular among working people and younger generations in Hong Kong, as they value convenience, tastiness and novelty and are prepared to compromise slightly on healthiness for a quick meal. Many of them base their purchasing decisions on product marketing and packaging, and an extra folding carton exterior is considered by many to be a premium feature.
Packaging unit volumes of flexible plastic and ready meal trays used in chilled ready meals are expected to be recording positive growth over the forecast period. This is because chilled ready meals cater to the convenience demanded by busy consumers in Hong Kong, who often consume these meals during lunchtime while at work.
Folding cartons are expected to increase in popularity in ready meals packaging during the forecast period because local consumers often make their purchasing decision based on a product’s visual appeal. Moreover, they are relatively cheap, stackable, sustainable and easy to transport, in addition to being more visually appealing.
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This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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