There was a trend towards smaller packaging towards the end of the review period with this being driven by several factors. Firstly, the average household size fell during the review period with the number of single- and two-person households growing strongly while households of four persons or more declining.
Larger packaging has also become popular, despite the shrinking size of households in China, with this being fuelled by the development of e-commerce in the country. With larger packaging often offering better value this has encouraged some households to stock up products which they use more frequently, such as oyster and soy sauces.
Plastic screw closures continued to see strong growth in sauces, dressings and condiments in 2019, especially when used with stand-up pouches and squeezable plastic tubes. Manufacturers of cooking sauces and ketchup have combined this closure type with stand-up pouches as it helps retain freshness, is convenient to use and provides clean and easy storage.
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