Sauces, Dressings and Condiments Packaging in Singapore

2020 IMPACT

Home seclusion and social distancing motivate consumers to prepare meals at home

2020 saw strong growth in sauces, dressings and condiments packaging as demand for many of these products spiked due to the huge shift towards preparing meals from scratch at home using fresh ingredients, rather than dining out in a consumer foodservice outlets The harsh realities of the COVID-19 and the strict approach taken to social distancing and home seclusion during the year led to consumers spending much of their time at home and this benefited various packaged food categories, especially sauces, dressings, and condiments. Many of the products in this category are regarded as absolutely essential for preparing various popular dishes and the elevated demand seen over the course of the year led to a proportionate increase being seen in demand for various pack types.

Demand shifts towards larger pack sizes as consumers stockpile non-perishables

With all of Singapore’s consumer foodservice outlets closed for an extended period during 2020 under the auspices of the government’s COVID-19 control programme, consumers were left with little option but to prepare more of their meals at home. This underpinned a shift towards buying packaged food and fresh food from retail outlets to cook healthy and delicious food.

Glass registers positive growth due to its primary status in cooking sauces

2020 saw strong growth registered in glass packaging as the greater use of cooking sauces among the Singaporean population during the COVID-19 pandemic pushed demand. Glass bottles and glass jars are commonly used as primary packaging across various products in sauces, dressings, and condiments, but are most common in cooking sauces.

RECOVERY AND OPPORTUNITIES

The return to pre-COVID-19 “normality” likely to put pressure on demand

Sauces, dressings and condiments packaging is expected to record a more moderate performance during the forecast period as the impact of the COVID-19 pandemic wanes. The crucial factor here is expected to be the reopening of consumer foodservice outlets and the return to working full-time from the office for Singapore’s very many white-collar professionals.

The shift towards e-commerce presents potential challenges to glass packaging

While e-commerce registered only moderate gains in sauces, dressings and condiments for most of the review period, the emergence of the COVID-19 pandemic provided a huge boost to online sales across the category during 2020. With many Singaporeans either unable or unwilling to visit store-based retailers to do their grocery shopping, many were forced to resort to online channels when sourcing these products.