Sauces, dressings and condiments is a highly mature and saturated category in Germany, with an extensive range of products available across retailing channels. It is therefore a challenge for product manufacturers and retailers to increase their volume sales, with most instead focusing on premiumisation as a way to increase their retail value sales.
Smaller pack sizes are increasingly popular in sauces, dressings and condiments, driven by a number of factors. Germany is witnessing strong growth in the number of single-person households, leading to demand for smaller sizes of these products.
Even though sauces, dressings and condiments in glass bottles and jars are steadily gaining shelf space and expected to further expand their presence over the forecast period, convenience remains key for most consumers. Consequently, rigid plastic bottles continue to have a strong position, due to the convenience that this pack type offers.
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Understand the latest market trends and future growth opportunities for the Sauces, Dressings and Condiments Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sauces, Dressings and Condiments Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sauces, Dressings and Condiments Packaging research and analysis database.
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