Beauty and Personal Care

In 2023, sun care sales recorded double-digit growth in retail value terms. This was largely due to inflationary pressures, however, as volume growth maintained a steadier pace. With that said, 3-in-1 and 2-in-1 sun care products represent the latest…

Demand for sun care in South Africa remained stable in 2023 compared to the previous year, but below pre-pandemic levels. This was due to greater competition from hybrid products that offer sun protection properties, thereby reducing the need to…

Sun care in Nigeria followed the general growth trend in beauty and personal care in 2023. Thus, the category saw a strong increase in retail current value sales at the end of the review period. However, this performance was due to high inflation…

Sun care witnessed dynamic current value growth in Morocco in 2023. Dermocosmetics sun care is thriving in Morocco, accounting for the majority of total sun care value sales. Sun care has enjoyed steady development due to the expansion of tourism,…

Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants,…

Sun care saw significant current value growth in Egypt in 2023, having recently seen a notable shift in its volume and value dynamics. While the volumes of sun care products witnessed a decline in the final year of the review period, there was a…

A slowdown in volume and current value growth rates for sun care in 2023 was partly explained by the further normalisation of consumption patterns following the robust rebound in sales that accompanied the easing of the pandemic and the ending of…

In 2023, retail value sales of skin care recorded double-digit growth. This was largely driven by inflationary pressures, however, as volume growth was more modest. Manufacturers and skin care companies in Tunisia are now leveraging social media…

Since the pandemic, consumers have increasingly focused on skin care in South Africa as part of self-care routines, supporting elevated demand in 2023. Despite tough economic hardships in South Africa, new skin care brands continued to emerge as many…

In line with the general trend in beauty and personal care, skin care in Nigeria saw strong retail current value sales growth in 2023, but declines in retail volume and value (constant 2023 prices) sales. Like other categories, skin care was hit by…

Skin care witnessed dynamic growth in Morocco in 2023. Dermocosmetics skin care is thriving in Morocco, particularly dermocosmetics facial care, which is achieving a higher level of penetration amongst Moroccan consumers. Dermocosmetic skin care…

Skin care saw Garnier introduce its green beauty concept in Kenya in 2023, addressing the rising demand for naturally sourced products. Garnier’s global president emphasised the brand's commitment to green science and sustainability during the launch…

Skin care saw strong current value growth in Egypt in 2023, while volumes fell slightly as a result of significant price increases. Prices were affected by the significant devaluation of the Egyptian pound, which made imported raw materials and…

The face is the most visible part of the body and Cameroonians especially women are keen on using facial care to look after their skins. There is an increased willingness to spend more on obtaining quality facial care products. Unlike the body care…

In keeping with developments across beauty and personal care in Algeria, skin care saw overall volume and current value growth rates slow in 2023 as inflationary pressures continued to drive up unit prices and take a toll on disposable incomes.…

In 2023, premium beauty and personal care in Tunisia experienced stagnation in volume but an increase in value terms. This trend was primarily driven by several factors. Firstly, inflation and rising prices had a significant impact, particularly…

The value size of premium beauty and personal care in South Africa remained considerably smaller than that of the mass segment in 2023, with the latter also recording a more dynamic growth performance. As many local consumers struggled with the cost…

Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer…

Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products…

Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products…