Beauty and Personal Care

Beauty and personal care experienced dynamic current value growth in Germany in 2022, with sales rebounding, and indeed far exceeding, the 2019 level. This was partly driven by soaring inflation, which resulted in strong price rises for consumer…

After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…

Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed…

Beauty and personal care sales fell in 2022, amid strong inflationary pressure. Consumers are looking for convenience and are decreasingly channel loyal. In this scenario, retailers have widely adopted omnichannel strategies. E-commerce has seen…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

Sun care suffered a further decline in 2022, primarily due to the delayed return of inbound tourists and prolonged time spent at home, particularly in the first half of the year, which hindered local consumption. Prior to the pandemic, tourist…

Skin care in Hong Kong witnessed a significant shift in consumer behaviour towards the end of the review period, particularly in terms of ingredient knowledge. Local consumers are increasingly interested in the ingredients used in their skin care…

The pandemic further accelerated the trend of local consumers gaining greater knowledge of skin care ingredients. With prolonged time spent at home, consumers extensively researched ingredients used in various products and looked for skin care…

Oral care in Hong Kong continued to experience value growth in 2022, driven by enhanced oral care routines and greater attention to health and wellness. This trend drove sales of a wide range of oral care products, such as toothpaste, dental floss,…

Men's grooming in Hong Kong experienced further growth in 2022, driven by a combination of factors. One of the key drivers of growth was the increasing number of men who focused on health and wellness, leading to greater awareness of the importance…

2022 witnessed local consumers reviewing their expenditure due to growing pricing concerns amid an uncertain economic environment. Some chose more affordable options such as private label, encouraging retailers to also further invest in this space.…

Hair care in Hong Kong experienced a major shift towards the end of the review period, with the emergence of the “skinification” trend. This trend involves the incorporation of skin care ingredients into hair care, driven by consumers' desire for a…

Despite ongoing mask mandates due to the pandemic in Hong Kong, demand for fragrances continued to improve in 2022, driven by several key factors. The "lipstick effect" encouraged consumers to occasionally purchase affordable premium beauty items,…

Value sales of depilatories in Hong Kong recorded modest growth in 2022, while overall demand declined. One of the main reasons for the weak demand was the shift in lifestyle patterns established following remote working models. The return to the…

Deodorant sprays continued to drive sales of deodorants in Hong Kong at the end of the review period, recording the highest growth rates in both retail volume and value terms in 2022. This is largely due to the perception among local consumers that…

Colour cosmetics in Hong Kong experienced declining demand and only marginal current value growth in 2022 due to the absence of tourist spending and pandemic-related challenges during the year. Local demand alone was not sufficient to support…

Beauty and personal care in Hong Kong faced a challenging year in 2022, as the recovery of tourist flows was delayed, and local consumption was under pressure amid a global economic downturn. Uncertainties, such as increased interest rates and…

Bath and shower is undergoing a significant shift in Hong Kong towards "head-to-toe skinification" as consumers increasingly demand innovative and high-quality products that offer skin care-inspired ingredients. This trend is driving growth in the…

A significant surge in the penetration rate of Japanese baby and child-specific products was witnessed in 2022. This upward trend can be primarily attributed to the increasing availability of Japanese brands facilitated by the expansion of retail…

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…