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Country Report

Australia Flag Bottled Water in Australia

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Australians are searching for consistently good tasting, convenient and healthy beverage options. This is the core strength and value proposition of bottled water in Australia. The healthy, zero-kilojoule positioning of bottled water has resulted in consumers moving away from other soft drinks categories, such as carbonates and juice, with off-trade volume sales of bottled water increasing by 8% in 2015.

COMPETITIVE LANDSCAPE

  • Coca-Cola Amatil led branded bottled water sales in 2015 accounting for a 37% retail value share with its portfolio of bottled water brands, including Mount Franklin, Pump, Deep Spring, Glacéau VitaminWater and Neverfail. Mount Franklin was its leading brand, which continued to build on its premium position. It did this through its newly-designed bottle (released in July 2015) and most recently through its “the nation’s hydration” campaign launched in October 2015 to reinforce its status as Australia’s best known and loved bottled water brand, and took a new direction in bottled water by adding humour and spirit, much in-line with its “Coke come alive” campaign in carbonates.

PROSPECTS

  • Bottled water is expected to record growth over the forecast period, with an off-trade volume CAGR of 6% and an off-trade value CAGR of 4% at constant 2015 prices. The health-conscious consumer will likely continue to be attracted to bottled water as a means of hydration on the go. Marketing and advertising spend will help to differentiate bottled water brands. Sales are set to be further influenced by price, with bottled water maintaining the lowest average unit price of all categories in soft drinks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Australia?
  • What are the major brands in Australia?
  • How important is the direct selling method of distribution in Australia for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Australia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Bottled Water in Australia - Company Profiles

Bickford's Australia Pty Ltd in Soft Drinks (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bickford’s Australia Pty Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Bickford’s Australia Pty Ltd: Competitive Position 2015

Tru Blu Beverages Pty Ltd in Soft Drinks (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Tru Blu Beverages Pty Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Tru Blu Beverages Pty Ltd: Competitive Position 2015

Soft Drinks in Australia - Industry Context

EXECUTIVE SUMMARY

Health problems drive the decline in sugary drinks

Stevia in the mainstream in Australia

A segmenting market: premium and value products enjoy growth

Australia’s coffee culture influences RTD coffee

Challenging times ahead for soft drinks

KEY TRENDS AND DEVELOPMENTS

Possible tax on sugary drinks negatively impacts consumption of soft drinks

Health star ratings extended to soft drinks

Foreign companies buying up “healthy” Australian businesses

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
  • Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

APPENDIX

Fountain sales in Australia

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Bulk vs Non-Bulk
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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