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Country Report

Australia Flag Bottled Water in Australia

| Pages: 31

Price: US$900

About this Report

Executive Summary

TRENDS

  • The healthy positioning of bottled water continued to benefit the performance of the category in 2014, with off-trade volume sales increasing by 8% and off-trade current value growth of 7%. Obesity rates are rising in Australia and consequently consumers are looking to cut down on their calorie and sugar intake; therefore, they are turning away from soft drinks such as carbonates and juice in favour of bottled water. Carbonated bottled water was one of the strongest performers in 2014, growing by 8% in off-trade volume terms, as consumers shifted away from sugary carbonates for a healthy carbonated alternative.

COMPETITIVE LANDSCAPE

  • Coca-Cola Amatil led bottled water in 2014 with a 35% retail volume share. The company owns a strong portfolio of bottled water brands, such as the leading products Mount Franklin, Pump, Deep Spring, Glacéau VitaminWater and Neverfail. Mount Franklin benefits from high brand awareness, national distribution and strong promotional campaigns. The brand has partnerships with the Australian Open, model Jennifer Hawkins and charity organisation The McGrath Foundation.

PROSPECTS

  • Bottled water is expected to record modest growth over the forecast period, with off-trade volume sales growing at a CAGR of 5% and off-trade value sales at a CAGR of 3% at constant 2014 prices. These products will continue to attract health-conscious consumers due to their zero sugar and calorie content. Sales will be further influenced by price, with bottled water to maintain the lowest average unit price of all categories of soft drinks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Australia?
  • What are the major brands in Australia?
  • How important is the direct selling method of distribution in Australia for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Australia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channels 2009-2014
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Bottled Water in Australia - Company Profiles

Bickford's Australia Pty Ltd in Soft Drinks (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bickford’s Australia Pty Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Bickford’s Australia Pty Ltd: Competitive Position 2014

Tru Blu Beverages Pty Ltd in Soft Drinks (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Tru Blu Beverages Pty Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Tru Blu Beverages Pty Ltd: Competitive Position 2014

Soft Drinks in Australia - Industry Context

EXECUTIVE SUMMARY

Health and wellness drives consumer purchasing decisions

Premium offerings preferred over mainstream goods

Nudie Foods Australia Pty up for sale

RTD coffee sees key new product launches

Strong promotional activity to have a negative impact on value performance

KEY TRENDS AND DEVELOPMENTS

A healthier approach is taken regarding carbonates

Water enhancers: the next big thing in soft drinks?

Supermarket price wars put pressure on soft drinks manufacturers

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 34 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
  • Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  • Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019

APPENDIX

Fountain sales in Australia

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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