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Country Report

USA Flag Bottled Water in the US

| Pages: 54

Price: US$900

About this Report

Executive Summary

TRENDS

  • After declining in 2009 during the “Great Recession”, off-trade volume sales of bottled water have continued to grow between 2010 and 2013. Off-trade volume sales grew by 6% in 2013 which is double the 3% review period CAGR. As the US experiences a steady but slow economic recovery, higher-income consumers feel more comfortable spending money on discretionary items including bottled water. The rise of still bottled water is a reflection of the rebound in the US economy. Consumers who moved away from the category in 2008 and 2009 returned to it in 2010, attracted particularly to convenient on-the-go products as an alternative to high-calorie beverages. At the same time, lower-income Americans who were disproportionately affected by the recession are still struggling with high levels of unemployment. As a result, shoppers are comparison-shopping and buying products including bottled water when they are discounted. Off-trade value sales of bottled water only grew by 2% in 2013 as unit prices on bottled water fell by 4%.

COMPETITIVE LANDSCAPE

  • Private label products held a 26% off-trade value share of bottled water in 2013 at the GBO level. Nestlé Waters North America led in branded products, with a 23% off-trade value share of bottled water at the GBO level. The company’s emphasis on regional brands, limiting its focus on particular brands to particular regions, insulates it from losses in any one brand at a time. The marketing of these regional brands emphasises the fact that water is naturally healthy, with phrases such as “Water - life’s original ingredient”. Regional brands also benefit from cause-based marketing efforts, such as the promotion of a social cause relevant to the region and community. There is also increased focus on the heritage or the source of water, especially for premium brands. Nestlé Pure Life, a purified still water that enjoys national distribution, has benefited from consumers trading down because it is available at a low price point and consumers trust the Nestlé company name behind it, as opposed to a private label product. However, private label continues to take share, as more and more retailers are capitalising on consumers who do not have a preference when it comes to still bottled water. As such, Nestlé Pure Life’s share declined slightly to just under 7% of off-trade value sales in 2013.

PROSPECTS

  • Despite environmental concerns about the use of bottled waters, sales of bottled water are expected to enjoy moderate growth over the forecast period. Off-trade value sales of bottled water are projected to grow by 11% between 2013 and 2018 to reach US$20.1 billion. Off-trade volume sales of bottled water are also projected to increase by 11% to reach 33.1 billion litres over the same time period. The healthful profile of most bottled waters gives consumers a reason to purchase bottled water over other soft drinks. As most bottled waters contain zero calories and no sweeteners, it is a beverage that all but the most environmentally-conscious consumers can feel good about drinking themselves and serving to family and friends.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in USA?
  • What are the major brands in USA?
  • How important is the direct selling method of distribution in USA for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channels 2008-2013
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 6 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2008-2013
  • Table 7 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2008-2013
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 10 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 11 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Bottled Water in the US - Company Profiles

Coca-Cola Co, The in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coca-Cola Co, The: Key Facts
  • Summary 2 Coca-Cola Co, The: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Coca-Cola Co, The: Competitive Position 2013

Crystal Geyser Roxane Water Co LLC in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Crystal Geyser Roxane Water Co LLC: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Crystal Geyser Roxane Water Co LLC: Competitive Position 2013

Nestlé Waters North America in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé Waters North America: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Waters North America: Competitive Position 2013

PepsiCo Inc in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 PepsiCo Inc: Key Facts
  • Summary 9 PepsiCo Americas Beverages: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 PepsiCo Inc: Competitive Position 2013

Soft Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Carbonates sales decline again

Manufacturers renew focus on better-for-you (BFY) products

Coca-Cola expands beyond carbonates with acquisitions

Supermarkets dominate soft drinks retailing

Minimal growth ahead

KEY TRENDS AND DEVELOPMENTS

Customers want more beverage choices

Beverage companies find it risky to make health claims

Manufacturers renew focus on better-for-you (BFY) products

MARKET DATA

  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

APPENDIX

Fountain sales in the US

MARKET DATA

  • Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  • Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Flavours
  • Off-trade vs On-trade
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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