print

Country Report

USA Flag Bottled Water in the US

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sales of bottled water in the US have yet again reached new highs, with the largest total volume consumption on record in 2015, at 39.3 billion litres. Despite environmental concerns and doubts about the added-value amongst some, consumers continue to embrace bottled water. This product has had success leveraging its naturally healthy attributes when compared with other types of soft drinks, such as carbonates and sports drinks, which both contain high levels of natural and/or artificial sweeteners.

COMPETITIVE LANDSCAPE

  • Nestlé Waters North America continued to account for the largest share of branded bottled water in off-trade value terms in 2015, with a 23% share. The company’s emphasis on regional brands – limiting its focus on particular brands to particular regions – insulates it from losses for any one brand at a time. The marketing for these regional brands emphasises the fact that water is naturally healthy, with the company using phrases such as “Water – life’s original ingredient”. Regional brands also benefit from cause-based marketing efforts, such as the promotion of a social cause relevant to the region and community. There is also an increased focus on the heritage or the source of the water, especially for premium brands. Nestlé Pure Life, a purified still bottled water brand which enjoys national distribution, benefited from the trend of consumers trading down, because it is offered at a low price point, and consumers tend to trust the Nestlé name, as opposed to private label products.

PROSPECTS

  • An overall aversion to perceived unhealthy beverages such as carbonates and juice is expected to continue to fuel the growth of bottled water in the years to come. The high added sugar content of carbonates and concern surrounding the artificial sweeteners in low calorie carbonates, used to replace sugar or high-fructose corn syrup, are anticipated to continue to drive soft drinks consumers from carbonates to bottled water. In addition, the continued growth in sales and offerings of carbonated, flavoured and functional bottled water will create a bridge for consumers to transition from other soft drinks to bottled water, making consumers believe that bottled water is superior to tap water.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Bottled Water Market Research Report

doc_excel_table.pngSample Bottled Water Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in USA?
  • What are the major brands in USA?
  • How important is the direct selling method of distribution in USA for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume 2010-2015
  • Table 7 Leading Flavours for Off-trade Functional Bottled Water: % Volume 2010-2015
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 10 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 11 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Soft Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Health remains a driving trend

Diet Pepsi – “Now Aspartame Free”

The Coca-Cola Co and Monster Beverage Corp enter into a strategic partnership

Cold brew coffee comes in hot

Premium and innovative drinks forecast to be motivators for growth

KEY TRENDS AND DEVELOPMENTS

Growth in the grey space between categories

The sweet dilemma

Favourable economic conditions drive convenience and premiumisation

MARKET DATA

  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 40 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
  • Table 41 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
  • Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

APPENDIX

Fountain sales in the US

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Bulk vs Non-Bulk
  • Flavours
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here