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Country Report

Bottled Water in the US

Price: US$900

About this Report

Executive Summary

TRENDS

  • Functional bottled water continued to rebound in off-trade value sales in 2012. After declining by 9% in 2010, off-trade value increased by 13% in 2011 and 6% in 2012. The leading brand in functional bottled water, VitaminWater, was sued by the Center for Science in the Public Interest in 2010 for having a misleading name. The product contained a high amount of sugar and calories, and was thus scrutinised strongly by Americans who initially thought of the beverage as a healthy alternative to carbonates. However, Coca-Cola launched a reformulated version of VitaminWater in 2011, called VitaminWater Zero, which contained no calories and was sweetened with the natural low-calorie sweetener stevia. This helped the category rebound as it truly became a healthier alternative to both carbonates, due to its lack of calories, and diet carbonates, due to the product being fortified with vitamins.

COMPETITIVE LANDSCAPE

  • In 2012, private label products held a 23% off-trade value share and a 31% off-trade volume share of bottled water. Nestlé Waters America led in branded products, with a 20% off-trade value and a 22% off-trade volume share of bottled water. The company’s emphasis on regional brands, limiting its focus for particular brands to particular regions, insulates it from losses in any one brand at a time. The marketing of these regional brands emphasises the fact that water is naturally healthy, with phrases such as “Water – life’s original ingredient”. Regional brands also benefit from cause-based marketing efforts, such as the promotion of a social cause relevant to the region and community. There is also increased focus on the heritage or the source of water, especially for premium brands. Nestlé Pure Life, which has national distribution, has benefited from consumers trading down because it is available at a low price point and consumers trust the Nestlé company name behind it, as opposed to a private label product. However, private label continues to take share, as more and more retailers are capitalising on consumers who do not have a preference when it comes to still bottled water. As such, Nestlé Pure Life’s share decline slightly to have 7% of off-trade volume share and 6% of value in 2012.

PROSPECTS

  • As the negative campaigns against bottled water continue to affect the industry, bottled water sales over the forecast period are projected to make only modest gains. Total bottled water volume sales are expected to increase by just 4% while the total value sales are rise by 11% in constant terms over the forecast period. The expected recovery in functional water and high CAGRs predicted for carbonated water will help boost volumes, while shipping and logistics costs are expected to further increase unit prices and thus value sales of bottled water.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in USA?
  • What are the major brands in USA?
  • How important is the direct selling method of distribution in USA for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
  • Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
  • Table 8 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 9 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 10 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 11 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in the US - Company Profiles

Coca-Cola Co, The in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 The Coca-Cola Co: Key Facts
  • Summary 2 The Coca-Cola Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 The Coca-Cola Co: Competitive Position 2011

Crystal Geyser Roxane Water Co LLC in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Crystal Geyser Roxane Water Co LLC: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Crystal Geyser Roxane Water Co LLC: Competitive Position 2012

Nestlé Waters North America in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé Waters North America: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Waters North America: Competitive Position 2012

PepsiCo Inc in Soft Drinks (USA)

STRATEGIC DIRECTION

  • Summary 8 PepsiCo Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 PepsiCo Inc: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 PepsiCo Inc: Competitive Position 2012

Soft Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Consumers seek out value-added products

Increased scrutiny may change the way future products are promoted

Campbell Soup grows through acquisition

Supermarkets remains the number one soft drinks channel

Minimal growth ahead

KEY TRENDS AND DEVELOPMENTS

Millennials present new marketing challenges for soft drinks manufacturers

Government bodies and lawsuits put pressure on beverage companies

Drinks companies focus on better-for-you (BFY) products

MARKET DATA

  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 36 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 37 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 38 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 39 Penetration of Private Label by Category by Value 2007-2012
  • Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

Fountain sales in US

MARKET DATA

  • Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Bulk vs normal size
  • Flavours
  • Off-trade vs on-trade
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Sports vs other functional bottled water

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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