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Country Report

USA Flag Bottled Water in the US

| Pages: 43

Price: US$990

About this Report

Executive Summary

TRENDS

  • Bottled water continued to experience relatively strong positive volume and value growth in almost every category in 2014. Despite being a very mature and high volume product area of soft drinks, bottled water continues to benefit from consumer interest. This is in part due to the rising popularity of carbonated bottled water, whose performance has been buoyed by brands such as La Croix (National Beverage Corp), which boasts a wide variety of naturally-sweetened products. Still bottled water has also largely maintained sales due the continued perception of this product type as a convenient, healthy alternative to other soft drinks, notably juice or carbonates.

COMPETITIVE LANDSCAPE

  • Private label products held a combined 27% off-trade value share of bottled water sales in 2014. Nestlé Waters North America was the leading branded player, registering a 23% off-trade value share of bottled water. The company’s emphasis on regional brands – limiting its focus on particular brands to particular regions – insulates it from losses in any one brand at a time. The marketing of these regional brands emphasises the fact that water is naturally healthy, with the company using phrases such as “Water - life’s original ingredient”. Regional brands also benefit from cause-based marketing efforts, such as the promotion of a social cause relevant to the region and community. There is also increased focus on the heritage or the source of water, especially for premium brands. Nestlé Pure Life, a purified still bottled water brand that enjoys national distribution, has benefited from the trend of consumers trading down because it is offered at a low price point and consumers tend to trust the Nestlé name, as opposed to a private label product. However, private label continues to gain share, as more retailers are capitalising on consumers who do not have a preference when it comes to still bottled water. Thus, Nestlé Pure Life’s share within still bottled water remained static at 7% in off-trade value terms in 2014.

PROSPECTS

  • Despite the large size of the category, bottled water is expected to continue to post positive growth, at an off-trade volume CAGR of 3% over the forecast period; this will represent a slower rate than that seen in the review period when a 4% CAGR was recorded. However, although bottled water already accounts for a substantial portion of overall soft drinks sales, the category appears to be in little danger of losing popularity.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in USA?
  • What are the major brands in USA?
  • How important is the direct selling method of distribution in USA for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2009-2014
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 6 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2009-2014
  • Table 7 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2009-2014
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 10 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 11 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Bottled Water in the US - Company Profiles

Coca-Cola Co, The in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 The Coca-Cola Co: Key Facts
  • Summary 2 The Coca-Cola Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 The Coca-Cola Co: Competitive Position 2014

Nestlé Waters North America in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Waters North America: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Nestlé Waters North America: Competitive Position 2014

PepsiCo Inc in Soft Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 PepsiCo Inc: Key Facts
  • Summary 7 PepsiCo Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 PepsiCo Inc: Competitive Position 2014

Soft Drinks in the US - Industry Context

EXECUTIVE SUMMARY

Consumers demand healthier products

Premium gains momentum

Smaller companies gain share

New products focus on health

Outlook brighter for soft drinks

KEY TRENDS AND DEVELOPMENTS

Health concerns ripple across soft drinks

Premium continues to be a key selling point

Consumers demand something new

MARKET DATA

  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  • Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 40 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
  • Table 41 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
  • Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  • Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019

APPENDIX

Fountain sales in the US

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Flavours
  • Off-trade vs On-trade
  • Products by Ingredient
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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