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Country Report

China Flag Bottled Water in China

| Pages: 47

Price: US$990

About this Report

Executive Summary

TRENDS

  • As the economy grows and living standards improve, consumers are increasingly demanding with respect to water. The trend of trading up was evident over the review period. To cater to this demand, manufacturers restructured their product portfolios and shifted their focus from bottled purified water to bottled natural mineral water. President Enterprises (China) Investment Co Ltd exited low-priced bottled water in the second half of 2014 to focus instead on its mid-to-high-priced natural spring water range, including Alkaqua and Bama Quan. Coincidentally, Ting Hsin International Group launched Master Kong Natural Mineral Water in July 2014 to meet the needs of affluent consumers in their pursuit of healthy and quality lifestyles.

COMPETITIVE LANDSCAPE

  • Ting Hsin International Group remained the leading player in bottled water in 2014, with an off-trade volume share of 12%. However, the off-trade volume share of its iconic Master Kong brand declined by one percentage point in 2014. The trend of trading up saw Chinese consumers shift from still artificial mineral water to still natural mineral water. Master Kong’s product was not in line with the trend and lost share. To maintain its leading position, the company launched a natural mineral water product in July 2014 and highlighted the high quality of the water from the Changbai Mountains. However, due to the brand’s long-term association with low-priced bottled water, it will take some time to establish a premium brand image among consumers.

PROSPECTS

  • More niche and premium bottled water brands are expected to be introduced over the forecast period, with the broader soft drinks industry witnessing a trend towards premiumisation. Higher margins will encourage more players to adapt to the trend. Thus, manufacturers are expected to use different methods to signal premium quality, such as high quality packaging, the use of expensive ingredients or complex manufacturing processes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in China?
  • What are the major brands in China?
  • How important is the direct selling method of distribution in China for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2009-2014
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 6 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2009-2014
  • Table 7 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 8 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 9 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 10 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Bottled Water in China - Company Profiles

Hangzhou Wahaha Group Co Ltd in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hangzhou Wahaha Group Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Hangzhou Wahaha Group Co Ltd: Competitive Position 2014

Nongfu Spring Co Ltd in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nongfu Spring Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Nongfu Spring Co Ltd: Competitive Position 2014

President Enterprises (China) Investment Co Ltd in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 President Enterprises (China) Investment Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 President Enterprises (China) Investment Co Ltd: Competitive Position 2014

Ting Hsin International Group in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Ting Hsin International Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Ting Hsin International Group: Competitive Position 2014

Soft Drinks in China - Industry Context

EXECUTIVE SUMMARY

Premiumisation continues

Small companies gain share

Win-win mergers and acquisitions between international and domestic companies

Lemon-flavoured soft drinks prevail

Soft drinks shows a slow-down growth

KEY TRENDS AND DEVELOPMENTS

“Near-water” concept promotes new product development

Soccer World Cup boosts sports drinks and enegy drinks

Natural and functional plant-based drinks preveils

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 25 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  • Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2009-2014
  • Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2009-2014
  • Table 31 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2009-2014
  • Table 32 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2009-2014
  • Table 33 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2009-2014
  • Table 34 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2009-2014
  • Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
  • Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
  • Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 39 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 40 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 41 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 42 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 43 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 44 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 52 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  • Table 55 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019

APPENDIX

Fountain sales in China

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Flavours
  • Off-trade vs On-trade
  • Products by Ingredient
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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