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Country Report

China Flag Bottled Water in China

| Pages: 52

Price: US$990

About this Report

Executive Summary

TRENDS

  • Consumers have grown to take water contamination more seriously. As a result, trading up from other still bottled water and still spring bottled water to still natural mineral bottled water and carbonated natural mineral bottled water took place more obviously in 2015. From the corporate side, to respond to the trading-up need, not only companies mainly competing in soft drinks such as Nongfu Spring Co Ltd and Guangdong Jiaduobao Beverage & Food Co Ltd, but also companies competing in other fields, such as Evergrande Group and Sinopec Corp are participating in introducing natural mineral bottled water.

COMPETITIVE LANDSCAPE

  • Nongfu Spring Co Ltd surpassed Ting Hsin International Group to take the lead in bottled water, with an off-trade volume share of 11% in 2015. The company benefited from Ting Hsin International’s crisis in changing its brand name after the release of the National Standards for Packaged Drinking Water GB19298-2014. The new policy compulsorily bans companies from using unregulated names on product packaging, and Ting Hsin International’s Master Kong has been severely impacted. In detail, the company renamed Master Kong Natural Mineral Water to Master Kong Youyue in 2015. It also increased its unit price in 2015, while at the same time Nongfu Spring did not increase its product price. Moreover, Nongfu Spring’s introduction of three high-profile products and its marketing strategy of playing advertisements on television channels (revealing how the company discovered a water source in the Changbai Mountains) to educate consumers on its professionalism in bringing out the best bottled water options, turned out to be a success in upgrading its brand image in 2015.

PROSPECTS

  • Bottled water is expected to grow sustainably over the forecast period, thanks to growing needs among consumers to drink healthy water instead of RTD tea and carbonates. Carbonated natural mineral bottled water will continue to witness the most dynamic growth rates because of its relatively small scale. Besides, natural mineral bottled water will continue to gain from the trading-up need among consumers who are in favour of switching from other still bottled water or still spring bottled water. New product launches will be a strong reflection of the popularity of bottled water.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in China?
  • What are the major brands in China?
  • How important is the direct selling method of distribution in China for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 Leading Flavours for Off-trade Functional Bottled Water: % Volume 2010-2015
  • Table 7 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 8 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 9 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 10 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Bottled Water in China - Company Profiles

Nongfu Spring Co Ltd in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nongfu Spring Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Nongfu Spring Co Ltd: Competitive Position 2015

President Enterprises (China) Investment Co Ltd in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 President Enterprises (China) Investment Co Ltd: Key Facts
  • Summary 4 President Enterprises (China) Investment Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 President Enterprises (China) Investment Co Ltd: Competitive Position 2015

Ting Hsin International Group in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Ting Hsin International Group: Key Facts
  • Summary 7 Ting Hsin International Group: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Ting Hsin International Group: Competitive Position 2015

Soft Drinks in China - Industry Context

EXECUTIVE SUMMARY

Water-like refreshing drinks continue their popularity

Licensing and acquisition signal fierce competition

Coca-Cola China Ltd leads soft drinks in both volume and value terms

New products are launched in multiple soft drinks categories

Soft drinks to continue growing over the forecast period

KEY TRENDS AND DEVELOPMENTS

The release of National Standards for Packaged Drinking Water regulates other still bottled water

New launches signal untapped potential

Premiumisation trend continues to cater to consumers’ trading-up demand

Companies use fancy packaging to attract young consumers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
  • Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
  • Table 31 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2010-2015
  • Table 32 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2010-2015
  • Table 33 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
  • Table 34 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
  • Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
  • Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
  • Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 39 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 40 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 41 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 42 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 43 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 44 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 52 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 55 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
  • Table 56 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
  • Table 57 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020
  • Table 58 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2015-2020
  • Table 59 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2015-2020
  • Table 60 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
  • Table 61 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020

APPENDIX

Fountain sales in China

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Bulk vs Non-Bulk
  • Flavours
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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