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Country Report

Bottled Water in China

| Pages: 66

Price: US$900

About this Report

Executive Summary

TRENDS

  • Bottled water still saw a stable growth in 2012. This is mainly due to improving health consciousness and growing urbanisation. With their enhanced health awareness, more consumers, especially those living in urban areas, prefer to purchase bottled water instead of drinking tap water. In particular, young consumers are willing to buy flavoured bottled water with functions. Meanwhile, wealth accumulation of consumers in the low-tier areas has resulted in a marked increase in their general consumerism. The water contamination problem in China and concern about how to improve the standard of daily drinking water have also been the focus of attention for consumers in the low-tier areas. This has resulted in them switching from tap water to bottled water. Additionally, the manufacturers contributed to increased penetration of the benefits of bottled water to consumers through a series of marketing campaigns.

COMPETITIVE LANDSCAPE

  • Hangzhou Wahaha Group was the clear leader of bottled water by capturing 13% volume share in 2012. This company mainly benefited from advantages in distribution networks, especially in low-tier cities and rural areas. The company positions Wahaha as an economy brand to make its bottled water affordable to consumers with low disposable income. However, the low-end brand position of Wahaha could make it difficult to cater for the premiumisation trend of soft drinks, although the company tried to improve the position of the brand towards the mid- and high-end market. This could impact the future growth of Wahaha bottled water and its leadership position.

PROSPECTS

  • Population growth and accelerating urbanisation are expected to be key driving factors for the growth of bottled water over the forecast period. This will also be underpinned by the continuing penetration of the value of drinking bottled water and improving health consciousness amongst consumers. Thus, bottled water is expected to project a healthy 9% volume CAGR over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in China?
  • What are the major brands in China?
  • How important is the direct selling method of distribution in China for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
  • Table 7 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 8 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 9 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 10 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in China - Company Profiles

Coca-Cola China Ltd in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coca-Cola China Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Coca-Cola China Ltd: Competitive Position 2012

Hangzhou Wahaha Group in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Hangzhou Wahaha Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Hangzhou Wahaha Group: Competitive Position 2012

Nongfu Spring Co Ltd in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nongfu Spring Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Nongfu Spring Co Ltd: Competitive Position 2012

Ting Hsin International Group in Soft Drinks (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Ting Hsin International Group: Key Facts
  • Summary 8 Ting Hsin International Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Ting Hsin International Group: Competitive Position 2012

Soft Drinks in China - Industry Context

EXECUTIVE SUMMARY

Soft drinks sales growth slows down in 2012

Leading players develop traditional Chinese flavour beverages

Both domestic and international brands have fierce competition

Supermarkets and hypermarkets show steady growth

Stable growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Chinese-style healthy drinks booming

Increasing importance of branding in the fierce competitive environment

Packaging change affects consumer choice

Food safety problem continues to challenge the confidence of local consumers

The demand for soft drinks declines

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
  • Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
  • Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2007-2012
  • Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2007-2012
  • Table 31 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
  • Table 32 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
  • Table 33 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 34 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 35 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 36 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 37 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 38 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 39 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 40 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 41 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 42 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 43 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2012-2017
  • Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2012-2017
  • Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2012-2017
  • Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2012-2017
  • Table 56 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2012-2017
  • Table 57 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2012-2017

APPENDIX

FOUNTAIN SALES in China

MARKET DATA

  • Table 58 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 59 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 60 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 61 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 62 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 63 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 64 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 65 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Bulk vs normal size
  • Flavours
  • Off-trade vs on-trade
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Sports vs other functional bottled water

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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