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Country Report

Bottled Water in Thailand

Price: US$900

About this Report

Executive Summary

TRENDS

  • Due to the fact that public supply water in Thailand is undrinkable, every household needs to seek safe water and therefore bottled water is one of the most necessary commodities. In the past, Thai people used to drink rainwater. They would collect rainwater in a big tank and then boil before they drink. With consumers’ lives becoming busier, they have switched to buying bottled water, which is more convenient. This is the main factor behind bottled water’s continual popularity in Thailand. In addition, good growth will depend on the weather as well, as when the weather is hotter consumers tend to buy more drinks to dehydrate themselves.

COMPETITIVE LANDSCAPE

  • Boon Rawd Brewery Co Ltd ranked first in bottled water in 2012 with 21% in retail volume terms. The company has two main products in the category; Singha in still bottled water and B-ing in functional bottled water. The strongest feature of Singha is its distribution and product line. Singha covers many categories of soft drinks including bottled water, seltzer and beer which also help to strengthen brand awareness. Moreover, the distribution of Singha covers many shops and restaurants throughout the country. Furthermore, B-ing actively engages consumers with marketing activities and brand advertisements which allow both brands to be among the leading brands.

PROSPECTS

  • Bottled water in Thailand is expected to grow by a total volume CAGR of 4%. The growth is quite stagnant as the category is fairly mature. Growth will remain positive as long as there were no other negative influencing factors such as a poor economic situation. Weather in Thailand might be a key influence of products sold year-on-year as well. Any year where the weather is cooler than normal might discourage consumers from drinking less water. Therefore, players should pay attention to the weather in the country.

TRENDS

  • Fountain sales of soft drinks continued to record positive moderate growth of 4% through convenience stores and 3% through on-trade in 2012. The key product of fountain sales in Thailand remained carbonates with some presence of fruit juices and RTD tea, although with much lower volume sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Thailand?
  • What are the major brands in Thailand?
  • How important is the direct selling method of distribution in Thailand for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Thailand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 7 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 8 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 9 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in Thailand - Company Profiles

Oishi Group Public Co Ltd in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Oishi Group PCL: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Oishi Group PCL: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 3 Oishi Group PCL: Competitive Position 2012

Sapanan General Food Co Ltd in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Sapanan General Food Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Sapanan General Food Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Sapanan General Food Co Ltd: Competitive Position 2012

Tipco Foods (Thailand) PCL in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tipco Foods (Thailand) PCL: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Tipco Foods (Thailand) PCL: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 9 Tipco Foods (Thailand) PCL: Competitive Position 2012

Uni-President (Thailand) Co Ltd in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Uni-President (Thailand) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Uni-President (Thailand) Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 12 Uni-President (Thailand) Co Ltd: Competitive Position 2012

Soft Drinks in Thailand - Industry Context

EXECUTIVE SUMMARY

Fierce competition in carbonates and RTD tea

Product segmentation and innovation aim to drive sales

Aggressive marketing campaigns help boost sales

Diversification and expansion to new countries are expected to support growth

On-trade growth rebounds after a year of stabilisation

KEY TRENDS AND DEVELOPMENTS

Fierce competition in carbonates and RTD tea

Product segmentation and innovation aims to drive sales

Aggressive marketing campaigns help boost sales

Diversification and expansion to new countries expected to support growth

On-trade growth rebounds after a year of stabilisation

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 30 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 31 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

Fountain Sales in Thailand

TRENDS

MARKET DATA

  • Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Sports vs other functional bottled water
  • Bulk vs Normal Size

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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