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Country Report

Thailand Flag Bottled Water in Thailand

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, players benefited from the growing demand for bottled water, especially still bottled water, from the rising number of health-conscious consumers. New packaging and presentations and innovative promotions were used to renew the image of brands and attract customers. Brands like Crystal, Nestlé Pure Life, Aura and Chang launched several marketing campaigns and reintroduced branding to boost recognition as well as to cope with higher competition with more players in the market.

COMPETITIVE LANDSCAPE

  • Boon Rawd Brewery continued to lead bottled water in 2015, with off-trade shares of 20% in volume terms and 21% in value terms. The company benefited from a strong presence, high brand loyalty and wide product portfolio in Thailand; under the famous brands of Singha still bottled water, Purrá mineral water and B-ing functional bottled water. The player’s strong nationwide distribution network provided a competitive advantage and helped to consolidate its top position.

PROSPECTS

  • Drought and a hotter climate offer key growth opportunities for bottled water in the forecast period. Thai consumers are expected to look for more refreshing drinks. However, off- and on-trade volume sales are expected to grow at a slower pace, compared with the review period. This is due to the economic recession and consumer shifts to other beverage categories.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Thailand?
  • What are the major brands in Thailand?
  • How important is the direct selling method of distribution in Thailand for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Thailand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Bottled Water in Thailand - Company Profiles

Oishi Group PCL in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Oishi Group PCL: Key Facts
  • Summary 2 Oishi Group PCL: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Oishi Group PCL: Competitive Position 2015

Thai Beverage PCL in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Thai Beverage PCL: Key Facts
  • Summary 5 Thai Beverage PCL: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Thai Beverage PCL: Competitive Position 2015

Tipco Foods (Thailand) PCL in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tipco Foods (Thailand) PCL: Key Facts
  • Summary 8 Tipco Foods (Thailand) PCL: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Tipco Foods (Thailand) PCL: Competitive Position 2015

Soft Drinks in Thailand - Industry Context

EXECUTIVE SUMMARY

Economic recession slows growth in soft drinks

Social media is a major marketing channel

Multinationals lead soft drinks

Health and wellness drives development in soft drinks

Convenience stores shows dynamism

Soft drinks to continue growing over the forecast period

KEY TRENDS AND DEVELOPMENTS

Thais look for healthier options

Big companies use large budgets to maintain their positions

The internet plays a key role in soft drinks

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

APPENDIX

Fountain sales in Thailand

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Bulk vs Non-Bulk
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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