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Country Report

Thailand Flag Bottled Water in Thailand

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Bottled water sales recorded another positive performance in 2013. Thais usually do not drink tap water. Boiling tap water is not popular because the cost involved due to gas price increases. Consumers tend to buy water from convenience stores, supermarkets and hypermarkets, or place an order for delivery at home, and there are many players providing home delivery. The trend towards functional bottled water for men was particularly strong among men in urban areas thanks to aggressive advertising through television.

COMPETITIVE LANDSCAPE

  • Boon Rawd Brewery Co ranked first in bottled water in 2013. Singha in still bottled water and B-ing in functional bottled water were the company’s two major brands generating large volume and value sales. The strong, nationwide distribution network of Boon Rawd Brewery Co as well as a wide range of products such as bottled water, seltzer and beer have increased awareness of the company’s products. Aggressive marketing through TV, hoardings and other channels have strengthened the reputation of its brands and stimulated sales. Towards the end of the review period, the company implemented online selling via www.singhaonlineshop.com, together with introducing the Sing mobile application within iOS and Android in the third quarter of 2012 in order to expand its consumer base within Thailand.

PROSPECTS

  • Bottled water is expected to continue with volume growth over the forecast period. Consumers are expected to continue buying bottled water and they are unlikely to switch to tap water. The average unit price of bottled water saw an increase in 2013. As consumers switch to other brands easily, if the price of their favoured brand increases significantly. Functional drinks is expected to be the most active in terms of product innovation, such as the addition of new vitamins, minerals or antioxidants for better health and skin.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Thailand?
  • What are the major brands in Thailand?
  • How important is the direct selling method of distribution in Thailand for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Thailand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channels 2008-2013
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Bottled Water in Thailand - Company Profiles

Oishi Group PCL in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Oishi Group PCL: Key Facts
  • Summary 2 Oishi Group PCL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Oishi Group PCL: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Oishi Group PCL: Competitive Position 2013

Sapanan General Food Co Ltd in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Sapanan General Food Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Sapanan General Food Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Sapanan General Food Co Ltd: Competitive Position 2013

Tipco Foods (Thailand) PCL in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Tipco Foods (Thailand) PCL: Key Facts
  • Summary 9 Tipco Foods (Thailand) PCL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Tipco Foods (Thailand) PCL: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Tipco Foods (Thailand) PCL: Competitive Position 2013

Uni-President (Thailand) Co Ltd in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Uni-President (Thailand) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Uni-President (Thailand) Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 Uni-President (Thailand) Co Ltd: Competitive Position 2013

Soft Drinks in Thailand - Industry Context

EXECUTIVE SUMMARY

Soft drinks records moderate growth in 2013

Little change in unit prices in 2013

Domestic and international brands have a balanced share of sales of soft drinks in Thailand

Sales through off-trade continue to be higher than through on-trade

Performance of soft drinks set to improve in value terms over the forecast period

KEY TRENDS AND DEVELOPMENTS

Lower GDP growth in 2013 has an effect on consumer purchasing powers

Prospect of segmentation within the soft drinks industry

Online retailing makes a move within soft drinks

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 26 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 27 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

APPENDIX

Fountain sales in Thailand

MARKET DATA

  • Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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