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Country Report

Thailand Flag Bottled Water in Thailand

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014 the overall bottled water category continued to rely on still bottled water. Thanks to increasing awareness of health and hygiene among Thai consumers, bottled water benefitted, being perceived as a healthy soft drink. Especially for still natural mineral bottled water and other still bottled water, robust demand was backed up as the products were positioned as a kind of naturally healthy beverage.

COMPETITIVE LANDSCAPE

  • Boon Rawd Brewery Co Ltd successfully retained its leading off-trade volume share of 20% in terms of retail rsp in 2014. The company provided products covering both still bottled water as well as functional bottled water under the brands Purrá, Singha and B-ing. Nonetheless, the company tended to take advantage of its widespread distribution network and this helped it to achieve further penetration nationwide; its shares saw a slight drop due to strong competitiveness in 2014. Nestlé (Thai) Ltd was the second leading player with a 19% value share.

PROSPECTS

  • Over the forecast period the bottled water category is expected to benefit from many supportive factors driving sales, with a CAGR of 4% to reach Bt25.3 billion at constant 2014 prices. Bottled water is expected to become more popular due to its perception as a healthy drink. Great product variety as well as new product innovation will be key factors contributing to growth. Thanks to a healthy image and affordable pricing, still bottled water is likely to continue to account for the largest proportion of sales in bottled water.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Thailand?
  • What are the major brands in Thailand?
  • How important is the direct selling method of distribution in Thailand for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Thailand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Table Sales of Bottled Water to Institutional Channel 2009-2014
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2009-2014
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
  • Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
  • Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019

Bottled Water in Thailand - Company Profiles

Sappe Plc in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Sappe PCL: Key Facts
  • Summary 2 Sappe PCL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Sappe PCL: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Sappe PCL: Competitive Position 2014

Serm Suk PCL in Soft Drinks (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Serm Suk PCL: Key Facts
  • Summary 6 Serm Suk PCL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Serm Suk PCL: Competitive Position 2014

Soft Drinks in Thailand - Industry Context

EXECUTIVE SUMMARY

Performance of soft drinks remains dynamic

Internet retailing and convenience stores are the most dynamic distribution channels

More intense competition between multinational and domestic players

Market evolves towards more sophisticated product innovation

Positive outlook likely to be driven by healthier products

KEY TRENDS AND DEVELOPMENTS

Fragmented market engaged by new product innovations

Consumers shift towards healthy choices

Packaging design represents lifestyle and product positioning

MARKET DATA

  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  • Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  • Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  • Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  • Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  • Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  • Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  • Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  • Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019

APPENDIX

Fountain sales in Thailand

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Bulk vs Non-Bulk
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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