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Country Report

Bottled Water in Spain

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • Bottled water registered a 1% increase in off-trade current value sales in 2012. Growth is attributed to the transfer of consumers from foodservice to retail. With Spain still very much immersed in the economic crisis, consumers continued to make adjustments to their spending habits. They cut down on their leisure activities, including visits to bars and restaurants. More people opted to spend free time at home, which caused a drop in foodservice sales and a corresponding increase in retail sales.

COMPETITIVE LANDSCAPE

  • Aguas Font Vella y Lanjaron SA remains the leading player in bottled water, with an off-trade value share of 16% in 2012. The local company benefits from the popularity and strong image of the Font Vella and Lanjarón brands, as well as a wide distribution network. Despite its leadership, the player continued to suffer from the development of private label, with more consumers switching to higher value for money references. Thus Aguas Font Vella y Lanjaron’s off-trade value share fell significantly year-on-year from the onset of the economic crisis in 2008. In an attempt to reverse this trend, the manufacturer continues to adjust its margins and release discount packs and price promotions, especially for Font Vella, including the recent release of Font Vella Family in 2.5 litre bottles.

PROSPECTS

  • With the economic recession expected to be ongoing until at least 2014, according to official forecasts, bottled water will be conditioned by the economic environment for a large part of the forecast period. Consumers will continue to cut down on leisure activities, which will weaken foodservice sales. Over the forecast period, on-trade constant value sales are set to post a negative 4% CAGR, as more people shift to the retail channel.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Spain?
  • What are the major brands in Spain?
  • How important is the direct selling method of distribution in Spain for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Spain?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 1 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2007-2012
  • Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2007-2012
  • Table 8 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 9 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 10 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 11 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Bottled Water in Spain - Company Profiles

Agua Mineral San Benedetto SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Agua Mineral San Benedetto SA: Key Facts
  • Summary 2 Agua Mineral San Benedetto SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Agua Mineral San Benedetto SA: Competitive Position 2012

Aguas Font Vella y Lanjaron SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Aguas Font Vella y Lanjaron SA: Key Facts
  • Summary 5 Aguas Font Vella y Lanjaron SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Aguas Font Vella y Lanjaron SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Aguas Font Vella y Lanjaron SA: Competitive Position 2012

Cía de Bebidas Pepsico SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Cía de Bebidas Pepsico SA: Key Facts
  • Summary 9 Cía de Bebidas Pepsico SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Cía de Bebidas Pepsico SA: Competitive Position 2012

Cía Servicios de Bebidas Refrescantes SL in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Cía Servicios de Bebidas Refrescantes SL: Key Facts
  • Summary 12 Cía Servicios de Bebidas Refrescantes SL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Cía Servicios de Bebidas Refrescantes SL: Competitive Position 2012

Leche Pascual SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Leche Pascual SA: Key Facts
  • Summary 15 Leche Pascual SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Leche Pascual SA: Competitive Position 2012

Vichy Catalán (Grupo) SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 17 Vichy Catalán (Grupo) SA: Key Facts
  • Summary 18 Vichy Catalán (Grupo) SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 19 Vichy Catalán (Grupo) SA: Competitive Position 2012

Soft Drinks in Spain - Industry Context

EXECUTIVE SUMMARY

The Spanish economy stumbles once again

Austerity becomes the norm for shoppers

The industry gradually moves toward concentration

Products containing stevia enter soft drinks in Spain

Gloomy short-term forecast for soft drinks

KEY TRENDS AND DEVELOPMENTS

Spain’s economy in free fall

Austerity consumption habits are valued

Health and wellness safeguards soft drinks

Stevia shakes soft drinks

A new age of marketing for soft drinks

MARKET DATA

  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
  • Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
  • Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 36 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 37 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 38 Penetration of Private Label (as sold) by Category by Volume 2007-2012
  • Table 39 Penetration of Private Label by Category by Value 2007-2012
  • Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES IN SPAIN

MARKET DATA

  • Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
  • Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
  • Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
  • Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
  • Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017

SOURCES

  • Summary 20 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Bulk vs normal size
  • Flavours
  • Off-trade vs on-trade
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Sports vs other functional bottled water

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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