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Country Report

Spain Flag Bottled Water in Spain

| Pages: 51

Price: US$900

About this Report

Executive Summary

TRENDS

  • The economic recession continued to be the main factor affecting the performance of bottled water in Spain in 2013. With one in four Spaniards unemployed, and a large percentage seeing their wages and purchasing power decrease in the last year, consumers continued to reduce unnecessary spending, which further negatively affected volume sales of bottled water in bars and restaurants. Within the foodservice channel, and according to the Ministry of Tourism, the impact of the crisis was also evident in the increasing number of people who demanded tap water as a cost saving measure. The transfer of consumers towards the retail channel continued in 2013, and within this distribution channel private label continued to gain weight, with further limited value growth of bottled water in this channel in 2013.

COMPETITIVE LANDSCAPE

  • The leader in bottled water in 2013 was Aguas Font Vella y Lanjaron for another consecutive year, which accounted for an off-trade value share of 17%. The leadership of the company can be attributed to the popularity of the brands Font Vella and Lanjarón, which are deeply rooted amongst Spanish consumers, as well as its wide distribution network across the Spanish territory. During 2013 the company managed to increase its share by half a percentage point, and hence reversed the downwards scenario witnessed since the onset of the economic crisis. The company put a great deal of effort into pricing to compete with private label, tightening its margins and launching price promotions and discount packs. The good performance of its 2.5-litre product – which is one of the only products of its kind in the Spanish competitive environment – also allowed the company to increase its share in the last year.

PROSPECTS

  • During the forecast period the continuation of the recession – which according to official prospects will last at least until 2015 – will continue to condition the performance of bottled water. Spanish consumers are expected to continue reducing their out-of-home spending, which will further damage the foodservice channel in general, and sales of bottled water via the on-trade channel in particular. The transfer of consumers from the foodservice channel towards retail is expected to continue at least during the first half of the forecast period, which, along with the rising presence of private label and the preference of consumers for larger sizes due to the lower price per litre, will continue to hinder the value growth of the category in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Spain?
  • What are the major brands in Spain?
  • How important is the direct selling method of distribution in Spain for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Spain?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Bottled Water in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional bottled water sales

  • Table 1 Sales of Bottled Water to Institutional Channels 2008-2013
  • Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
  • Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
  • Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
  • Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
  • Table 6 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2008-2013
  • Table 7 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2008-2013
  • Table 8 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
  • Table 9 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
  • Table 10 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
  • Table 11 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Bottled Water in Spain - Company Profiles

Agua Mineral San Benedetto SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Agua Mineral San Benedetto SA: Key Facts
  • Summary 2 Agua Mineral San Benedetto SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Agua Mineral San Benedetto SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Agua Mineral San Benedetto SA: Competitive Position 2013

Aguas Font Vella y Lanjaron SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Aguas Font Vella y Lanjaron SA: Key Facts
  • Summary 6 Aguas Font Vella y Lanjaron SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Aguas Font Vella y Lanjaron SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Aguas Font Vella y Lanjaron SA: Competitive Position 2013

Cía de Bebidas Pepsico SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Cía de Bebidas Pepsico SA: Key Facts
  • Summary 10 Cía de Bebidas Pepsico SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Cía de Bebidas Pepsico SA: Competitive Position 2013

Cía Servicios de Bebidas Refrescantes SL in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Cía Servicios de Bebidas Refrescantes SL: Key Facts
  • Summary 13 Cía Servicios de Bebidas Refrescantes SL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Cía Servicios de Bebidas Refrescantes SL: Competitive Position 2013

Leche Pascual SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Leche Pascual SA: Key Facts
  • Summary 16 Leche Pascual SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Leche Pascual SA: Competitive Position 2013

Vichy Catalán (Grupo) SA in Soft Drinks (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Vichy Catalán (Grupo) SA: Key Facts
  • Summary 19 Vichy Catalán (Grupo) SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 20 Vichy Catalán (Grupo) SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 21 Vichy Catalán (Grupo) SA: Competitive Position 2013

Soft Drinks in Spain - Industry Context

EXECUTIVE SUMMARY

Economic recovery is still far ahead in Spain

“War economy” at home causes a general drop in volume sales

Aversion to risk as manufacturers restrict product launches

Health concerns shape the soft drinks market

No recovery for the Spanish economy expected in the short term

KEY TRENDS AND DEVELOPMENTS

“War economy” damages the performance of soft drinks

Foodservice suffers the most from the economic recession

Healthy soft drinks categories withstand the blow of the economic crisis

MARKET DATA

  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  • Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  • Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  • Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

APPENDIX

Fountain sales in Spain

  • Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  • Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  • Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  • Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  • Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018

SOURCES

  • Summary 22 Research Sources

Segmentation

This market research report includes the following:

  • Bottled Water
    • Carbonated Bottled Water
    • Flavoured Bottled Water
    • Functional Bottled Water
    • Still Bottled Water

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Flavours
  • Off-trade vs On-trade
  • Bulk vs Non-Bulk

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Fountain on-trade volume through c-store
  • Fountain on-trade volume through c-store % growth
  • Fountain on-trade volume through c-store per capita
  • Fountain on-trade volume through foodservice
  • Fountain on-trade volume through foodservice % growth
  • Fountain on-trade volume through foodservice per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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