Deodorants

In 2023, deodorants in Taiwan recorded positive retail value growth as retail volume improved in all product areas. Summers in Taiwan are generally hot and humid, and deodorant is, therefore, a popular personal care product, with a variety of options…

Deodorants in Azerbaijan registered modest constant value and volume growth, partly supported by continuing population growth. Inflation eased, particularly at the end of 2023, and this also supported volume growth. In addition, a hot summer also…

Deodorants in Thailand witnessed steady and strong growth 2023, in terms of both volume and current value sales. This was largely due to the continued post-pandemic return to pre-pandemic patterns and habits, with local consumers once again becoming…

Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat…

Deodorants in the Philippines saw strong growth in current value terms in 2022 as consumers returned to their busy pre-pandemic lifestyles, including increased levels of socialisation and sports and fitness activities. Dry deodorant serums gained…

In 2023, deodorants in China exhibited a modest recovery, after recording a decline in 2022 during the pandemic outbreaks, although sales did not return to the 2021 level. Leading players such as Nivea (Beiersdorf) and Unilever continued to face…

In Singapore, where the tropical climate often leads to high humidity, the use of deodorants has become a necessity for many. In 2023, deodorants experienced robust current value growth in Singapore, in the high single digits, finally retuning the…

Deodorants maintained solid current value growth in South Korea in 2023. Deodorant sprays continued to dominate deodorants, and also outpaced deodorant roll-ons, sticks and wipes in terms of value growth in 2023. Consumers prefer deodorant sprays for…

Although sales of deodorants did not return to the pre-pandemic (2019) level in Japan in 2023, the category saw strong current value growth. The main reasons were that the opportunities for going out increased, the end of mask-wearing increased…

The lifting of COVID-19 restrictions, the resumption of regular scheduled international flights, and the release of pent-up travel demand from the pandemic years led to a surge in travel trips in India in 2022, which in turn accelerated the growth of…

Deodorant sprays continued to drive sales of deodorants in Hong Kong at the end of the review period, recording the highest growth rates in both retail volume and value terms in 2022. This is largely due to the perception among local consumers that…

Deodorants is seeing small volume growth and strong value growth, having recovered from a negative-figure sales slump in recent years. The COVID-19 quarantine period is one of the factors contributing to the slump, as are the supply chain disruptions…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

Despite the dynamic rise in retail prices, deodorants witnessed stronger retail volume in 2022, as this product is considered indispensable to personal hygiene. The upswing in performance was also driven by consumers spending more time outside the…

Deodorant sprays was the most dynamic category in deodorants in current value terms in 2022 with this format increasingly becoming the preferred option of a growing number of Malaysians. Many brands of deodorant sprays have been repositioning their…

The positive overall performance of the category towards the end of the review period was underpinned by the gradual resumption of out-of-home activities as the threat of Coronavirus (COVID-19) and related restrictions eased. Deodorants is considered…