Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…
During the height of the COVID-19 pandemic in 2020 and 2021, sales of fragrances recorded steep declines in volume and stagnation in value terms. Government restrictions limited all social interactions and enforced considerable time at home. Given…
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…
The weak economy negatively affected the demand for fragrances in Nigeria in 2023. The depreciated local currency and high inflation forced high import costs and double-digit declines in retail volume sales of fragrances, with consumer purchasing…
The economic crisis that Morocco continues to face had a significant negative impact on demand for fragrances over the course of 2022 as consumers curbed all non-essential spending amidst high inflation and a significant increase in the cost of…
Fragrances is seeing modest growth in the Middle East and Africa, albeit undermined by economic slowdown in core markets. However, demand for fragrances in the region has grown, in accordance with an overall positive trend in personal grooming,…
Fragrances in Kenya recorded steady, though low, volume growth in 2023, with sales supported by heightened consumer awareness of grooming, as well as by increased incomes. However, inflation has led local consumers to shift from premium to…
Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are…
From modern grocery retailers to small local grocers, imported fragrances continue to dominate shelves. Despite the entry of more “Made in Cameroon” brands in the market such as Chouquette, Les Essences Bantu, Mboa, Extraits, Parfums Bonheur and…
Fragrances saw growth in total volume and current value sales slow in 2023, with all categories recording poorer results than in 2022. The downturn was mainly attributable to stubbornly high inflation, which continued to place upward pressure on unit…