- As the Costa Rican economy continues to incentivise the construction of new commercial plazas, which includes new shopping centres, as well as a good number of smaller commercial centres, the opening of international franchises stores has characterised non-grocery retailers. International brands of apparel, electronics specialists, leisure goods and department stores continued as popular options for middle- and high-income consumers, particularly those who have access to credit facilities and who are more familiar with the positioning of these branded products within the current globalised context.
- The two electronics and appliance specialist retailers, Grupo Unicomer and Grupo Monge, remained the leading non-grocery retailers in Costa Rica in 2013, each accounting for an 8% share of total retail value sales. While the Salvadorian company Grupo Unicomer operates the successful local brand Gollo (targeted mainly at middle-income consumers) and the regional brand La Curacao (accounting for 129 outlets in total in 2013), the local Grupo Monge operates four different electronic retail brands in Costa Rica (El Gallo mas Gallo. El Verdugo, Importadora Monge and Play), all of which target the demands of specific consumer groups across the country, having 183 outlets in 2013 located in the main urban and rural locations. Electronics specialist retailers often compete based on economies of scale, which allows them to offer competitive unit prices and extended credit facilities, which are very appealing to middle- and low-income consumers. These two retailers also have a presence across the Central American region and are currently in the process of expanding to South America, which offers them significant negotiating power with the manufacturers and distributors of consumer electronics and consumer appliances.
- Non-grocery retailers is expected to post a constant value CAGR of 3% over the forecast period, being better than the corresponding 1% constant value CAGR recorded over the review period, when the significant decline in sales through home and garden specialist retailers, which was mainly the result of the significant drop in construction and renovation activity in Costa Rica during the 2008-2010 period, had a very negative influence on non-grocery retailers overall. The on-going global economic recovery and the further construction of new commercial plazas in the country should help to guarantee the arrival of international franchised brands and fresh retailing concepts to Costa Rica, helping to bring dynamism to the retailing environment and to incentivise local shoppers to continue visiting these outlets on a regular basis.
Delivery method: instant download
Report format: PDF (download a sample)
Market statistics: Excel workbook (download a sample)
Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Non-Grocery Retailers industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
The Non-Grocery Retailers in Costa Rica market research report includes:
- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How is discretionary spending affecting non-grocery retailing in Costa Rica?
- Are non-grocery channels losing out to the growth of such products in grocery retailing?
- How is non-grocery retailing coming under pressure from non-store channels?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Non-Grocery Retailers in Costa Rica - Category Analysis
- Chart 1 Non-Grocery Retailers: Extremos, Apparel and Footwear Specialist in Cartago, Costa Rica
- Chart 2 Non-Grocery Retailers: Ekono, Department Store in Cartago, Costa Rica
- Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
- Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
- Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
- Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
- Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
- Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
- Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
- Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
- Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
- Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
- Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
- Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
- Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
- Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Non-Grocery Retailers in Costa Rica - Company Profiles
Prismar de Costa Rica SA in Retailing (Costa Rica)
- Summary 1 Prismar de Costa Rica SA: Key Facts
- Summary 2 Prismar de Costa Rica SA: Private Label Portfolio
- Summary 3 Prismar de Costa Rica SA: Competitive Position 2013
Retailing in Costa Rica - Industry Context
Larger discounters and convenience stores emerge as the best performers in 2013
Local shoppers continue to search for value for money in 2013
Grocery retailers shifts further towards modern formats; non-grocery retailers continues to migrate to new commercial plazas
Larger competitors continue to consolidate their competitive positioning
Retailing activity should continue pace with expected GDP growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Foreign direct investment
- Table 15 Employment in Retailing 2008-2013
- Table 16 Sales in Retailing by Channel: Value 2008-2013
- Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
- Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
- Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
- Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
- Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
- Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
- Table 23 Retailing Company Shares: % Value 2009-2013
- Table 24 Retailing Brand Shares: % Value 2010-2013
- Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
- Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
- Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
- Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
- Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
- Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
- Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
- Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
- Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
- Summary 4 Standard Opening Hours by Channel Type 2013
Cash and carry
- Summary 5 Research Sources