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Country Report

Costa Rica Flag Non-Grocery Retailers in Costa Rica

| Pages: 35

Price: US$900

About this Report

Executive Summary

TRENDS

  • As the Costa Rican economy continues to incentivise the construction of new commercial plazas, which includes new shopping centres, as well as a good number of smaller commercial centres, the opening of international franchises stores has characterised non-grocery retailers. International brands of apparel, electronics specialists, leisure goods and department stores continued as popular options for middle- and high-income consumers, particularly those who have access to credit facilities and who are more familiar with the positioning of these branded products within the current globalised context.

COMPETITIVE LANDSCAPE

  • The two electronics and appliance specialist retailers, Grupo Unicomer and Grupo Monge, remained the leading non-grocery retailers in Costa Rica in 2013, each accounting for an 8% share of total retail value sales. While the Salvadorian company Grupo Unicomer operates the successful local brand Gollo (targeted mainly at middle-income consumers) and the regional brand La Curacao (accounting for 129 outlets in total in 2013), the local Grupo Monge operates four different electronic retail brands in Costa Rica (El Gallo mas Gallo. El Verdugo, Importadora Monge and Play), all of which target the demands of specific consumer groups across the country, having 183 outlets in 2013 located in the main urban and rural locations. Electronics specialist retailers often compete based on economies of scale, which allows them to offer competitive unit prices and extended credit facilities, which are very appealing to middle- and low-income consumers. These two retailers also have a presence across the Central American region and are currently in the process of expanding to South America, which offers them significant negotiating power with the manufacturers and distributors of consumer electronics and consumer appliances.

PROSPECTS

  • Non-grocery retailers is expected to post a constant value CAGR of 3% over the forecast period, being better than the corresponding 1% constant value CAGR recorded over the review period, when the significant decline in sales through home and garden specialist retailers, which was mainly the result of the significant drop in construction and renovation activity in Costa Rica during the 2008-2010 period, had a very negative influence on non-grocery retailers overall. The on-going global economic recovery and the further construction of new commercial plazas in the country should help to guarantee the arrival of international franchised brands and fresh retailing concepts to Costa Rica, helping to bring dynamism to the retailing environment and to incentivise local shoppers to continue visiting these outlets on a regular basis.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Costa Rica?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Costa Rica - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Extremos, Apparel and Footwear Specialist in Cartago, Costa Rica
  • Chart 2 Non-Grocery Retailers: Ekono, Department Store in Cartago, Costa Rica

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Costa Rica - Company Profiles

Prismar de Costa Rica SA in Retailing (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Prismar de Costa Rica SA: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 2 Prismar de Costa Rica SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Prismar de Costa Rica SA: Competitive Position 2013

Retailing in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Larger discounters and convenience stores emerge as the best performers in 2013

Local shoppers continue to search for value for money in 2013

Grocery retailers shifts further towards modern formats; non-grocery retailers continues to migrate to new commercial plazas

Larger competitors continue to consolidate their competitive positioning

Retailing activity should continue pace with expected GDP growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Foreign direct investment

Demographic changes

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 4 Standard Opening Hours by Channel Type 2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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