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Country Report

Croatia Flag Non-Grocery Retailers in Croatia

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • The huge exit of local companies continued in 2013. In addition to bankruptcies from 2012, with Elektromaterijal, HG Spot and Magma dragging on, Konikom and Gramat joined the list. On the other hand, companies that have already undergone the bankruptcy process, have been renamed and restructured by the creditors, and are starting over, such as Pevec doo, turned into a public limited company, and is from 2014 called Pevec dd. Local companies still have not figured out a way to join their forces peacefully, in order to grow to a level which would allow them a certain security. Interestingly, almost no mergers and acquisitions occurred in non-grocery, leaving the small locals to fend for themselves.

COMPETITIVE LANDSCAPE

  • Non-grocery retailers is more fragmented than grocery retailers: in overall non-grocery, the leader dm-Drogerie Markt GmbH & Co KG held only 7% share. Among the first 10 players, 3 are domestic: Brodomerkur, E Plus and Gradja.

PROSPECTS

  • Croatia still awaits the arrival of major global players in non-grocery retailers. While Saturn-Hansa or Hörmann are still waiting, IKEA has finally started to build its Zagreb outlet, after the long tug of war with local red tape.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Croatia?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Croatia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Müller, Drugstores/Parapharmacies in Rijeka
  • Chart 2 Non-Grocery Retailers: Expert, Electronics and Appliance Specialist Retailers in Rijeka

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Croatia - Company Profiles

Agrokor dd in Retailing (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Agrokor dd: Key Facts
  • Summary 2 Agrokor dd: Operational Indicators 2011-2013

INTERNET STRATEGY

  • Summary 3 Agrokor dd: Share of Sales Generated by Internet Retailing 2011-2013

COMPANY BACKGROUND

  • Chart 3 Agrokor: Konzum, Hypermarkets in Rijeka

PRIVATE LABEL

  • Summary 4 Agrokor dd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Agrokor dd: Competitive Position 2013

Billa doo in Retailing (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Billa doo: Key Facts
  • Summary 7 Billa doo: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 4 Billa doo: Billa, Supermarkets in Rijeka

PRIVATE LABEL

  • Summary 8 Billa doo: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Billa doo: Competitive Position 2013

Mercator - H doo in Retailing (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Mercator – H doo: Key Facts
  • Summary 11 Mercator – H doo: Operational Indicators 2011-2013

INTERNET STRATEGY

  • Summary 12 Mercator – H doo: Share of Sales Generated by Internet Retailing 2011-2013

COMPANY BACKGROUND

  • Chart 5 Mercator – H doo: Mercator, hypermarkets in Rijeka

PRIVATE LABEL

  • Summary 13 Mercator –H doo: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 14 Mercator – H doo: Competitive Position 2013

Retailing in Croatia - Industry Context

EXECUTIVE SUMMARY

2013 results in positive sales for retailing

Frugality continues to dominate trends

No changes between grocery and non-grocery

Major changes in the competitive field

European future means declining prices

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Government regulation

Advance of private label continues

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 15 Standard Opening Hours by Channel Type 2013
  • Table 34 Number of Shopping Centres/Malls 2010-2013

Cash and carry

  • Table 35 Cash and Carry: Sales Value 2008-2013
  • Table 36 Cash and Carry: Sales by National Brand Owner Sales Value 2010-2013
  • Table 37 Cash and Carry: Number of Outlets by National Brand Owner 2010-2013

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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