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Country Report

Estonia Flag Non-Grocery Retailers in Estonia

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • The high growth in non-grocery retailing recorded in 2012 slowed in 2013 mostly as a result of slower economic growth, and the basis reached in 2012 was relatively high. Nevertheless, decent growth continued in 2013 as some improvement in consumer confidence was evident. Still, many Estonians have remained relatively price-sensitive and evaluate each purchase. To some extent, growth was also supported by price improvement.

COMPETITIVE LANDSCAPE

  • Due to the presence of numerous important players among non-grocery retailers, the competitive landscape is highly fragmented. The leading player in value terms, Rautakesko OY, accounted for 5% value sales in 2013. Rautakesko OY operates with the leading home and garden specialist retailer brand K-Rauta. The company has established a strong customer base thanks to its long presence in Estonian retailing, a decent reputation and a very wide selection of goods. Stockmann AS and Apteekide Koostöö AS both held value shares of 4% in 2013.

PROSPECTS

  • Improving consumer confidence along with well-considered purchase decisions will result in moderate growth for non-grocery retailers over the forecast period. Although Estonians are mostly positively minded regarding the future economic outlook, the current difficulties in European economics are forcing people to take a sober look into the future. In addition, the improvement among Estonians will be impacted by an increase in expenses. Nevertheless, rising competition and interesting new brands are exciting Estonians and will contribute to further consumption.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Estonia?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Estonia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Espak, home and garden specialist retailers in Tartu
  • Chart 2 Non-Grocery Retailers: Büroomaailm, leisure and personal goods specialist retailers in Tartu

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Estonia - Company Profiles

Bauhof Group AS in Retailing (Estonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Bauhof Group AS: Key Facts
  • Summary 2 Bauhof Group AS: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 3 Bauhof Group AS: Bauhof, home and garden specialist retailers in Tartu

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 Bauhof Group AS: Competitive Position 2013

Eesti Tarbijateühistu Keskühistu in Retailing (Estonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Eesti Tarbijateühistu Keskühistu: Key Facts
  • Summary 5 Eesti Tarbijateühistu Keskühistu: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 4 Eesti Tarbijateühistu Keskühistu: Konsum, supermarkets in Saverna

PRIVATE LABEL

  • Summary 6 Eesti Tarbijateühistu Keskühistu: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Eesti Tarbijateühistu Keskühistu: Competitive Position 2013

Retailing in Estonia - Industry Context

EXECUTIVE SUMMARY

Stabilised economic growth slows retail value sales

Modern grocery retailers experiment with new formats

Internet retailing drives growth of non-store retailing

Appearance of new players strengthens the competition

Caution regarding the economic situation prevents higher growth

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Growth of internet retailing creates new opportunities and challenges

Popularity of bilateral shopping tourism

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 8 Standard Opening Hours by Channel Type 2013

Cash and carry

  • Table 34 Cash and Carry: Sales by National Brand Owner Sales Value 2010-2013
  • Table 35 Cash and Carry: Number of Outlets by National Brand Owner 2010-2013

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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