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Country Report

Tunisia Flag Non-Grocery Retailers in Tunisia

| Pages: 31

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About this Report

Executive Summary

TRENDS

  • Following the turmoil of Tunisia’s revolution, several international retailing brands entered Tunisia in order to take advantage of laws passed by the Ministry of Commerce and Customs. Before the revolution, these retailing brands were not at all keen to enter the country due to the existence of the retail oligarchy controlled by the family of former President Ben Ali, which made it impossible for retailers to compete. As a result, during 2013 numerous new international specialist retailers entered Tunisia, including Shana, Bershka and Zara. Thanks to the attractive designs and convenient locations of these outlets and the strong advertising of their parent companies, these new entrants have been quick to benefit from their move into Tunisia.

COMPETITIVE LANDSCAPE

  • Non-grocery retailers in Tunisia remains a highly fragmented category with a wide range of different of outlets and independent retailers present.

PROSPECTS

  • Non-grocery retailing is expected increase in value at a CAGR of 5% in constant 2013 terms over the forecast period. This is set to be a slower rate of growth than the 8% value CAGR recorded over the review period in constant 2013 terms. This slowdown in growth is set to be due mainly to declining purchasing power, which is set to be due in turn to the high inflation rate in the country and the ongoing economic difficulties which Tunisia is expected to face throughout the forecast period. Nevertheless, in spite of all of these factors, the channel is expected to maintain its positive performance over the forecast period as more international companies enter the channel, bringing wider ranges of products which appeal greatly to Tunisian consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Tunisia?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Tunisia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Bershka, Apparel Specialist Retailer in Tunis
  • Chart 2 Non-Grocery Retailers: Fatales, View 1, Beauty Specialist Retailer in Tunis

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Tunisia - Company Profiles

La Société Tunisienne Fatales in Retailing (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 La Société Tunisienne Fatales: Key Facts
  • Summary 2 La Société Tunisienne Fatales: Operational Indicators 2011-2013

INTERNET STRATEGY

  • Summary 3 La Société Tunisienne Fatales: Share of Sales Generated by Internet Retailing 2011-2013

COMPANY BACKGROUND

  • Chart 3 Non-Grocery Retailers: Fatales, View 2, Beauty Specialist Retailer in Tunis

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 La Société Tunisienne Fatales: Competitive Position 2013

Retailing in Tunisia - Industry Context

EXECUTIVE SUMMARY

Retailing performance remains positive despite the economic crisis

From traditional small grocer to Mini-Supermarkets

International retailers and trends affect local market

Growing competition among Tunisia’s retailers

The future of retailing in Tunisia is in the hands of modern chained retailers

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Government Regulation

Internet retailing development involves the usage of technology in stores

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 5 Standard Opening Hours by Channel Type 2013
  • Table 34 Number of Shopping Centres/Malls 2010-2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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