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Country Report

Non-Grocery Retailers in Tunisia

| Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

  • The key story in 2012 was the acquisition of Batam, a chain of electronics and appliance specialist outlets, by Groupe Magasin Générale. This acquisition will allow the group, which currently specialises in supermarkets, to introduce electronic stores in many key cities in the country. Also, 2012 witnessed the opening of more stores in Tunis and Sfax that offer creative store design and more convenience for consumers.

COMPETITIVE LANDSCAPE

  • In 2012, the competitive environment in non-grocery retailing remained highly fragmented with numerous independent retailers present. Meublatex led sales in 2012 with a value share of 3%. The retailer retained its position as the country’s leading home and garden specialist retailer. Its growth is tied to the convenient prices and differentiated services it provides, such as home delivery, loyalty schemes and constant promotions. More importantly, the company achieved this success due to its long-standing presence in the country with its 18 companies and 7,000 employees, and because it was able to reach a large consumer base.

PROSPECTS

  • Non-grocery retailing is expected to see constant value growth of 3% year-on-year over the forecast period. The two biggest factors that will impact development of this channel are an increasingly competitive environment and the decrease in purchasing power due to the high inflation rate and the economic difficulties that Tunisia is expected to face over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Tunisia?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Tunisia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Jennyfer in Sfax
  • Chart 2 Non-Grocery Retailers: Mango in Sfax
  • Chart 3 Non-Grocery Retailers: United Colors of Benetton in Sfax
  • Chart 4 Non-Grocery Retailers: Etam Lingerie in Sfax

CHANNEL DATA

  • Table 1 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 2 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 3 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 4 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 5 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 6 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 7 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 8 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 9 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 10 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 11 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Non-Grocery Retailers in Tunisia - Company Profiles

Groupe Meublatex in Retailing (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Groupe Meublatex: Key Facts
  • Summary 2 Meublatex: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 Meublatex: Competitive Position 2012

Magasin Général, Groupe in Retailing (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Groupe Magasin Général: Key Facts
  • Summary 5 Groupe Magasin Général: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 6 Groupe Magasin Général: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Groupe Magasin Général: Competitive Position 2012

Retailing in Tunisia - Industry Context

EXECUTIVE SUMMARY

Modern grocery expansion strategy improves sales performance

Price increase impacts consumer behaviour

Online and direct retailing start to emerge

Fragmented market is led by local players

Retailing to show slower growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer concerns over the increasing cost of living

Government regulations relaxed

Foreign direct investment

Demographic changes have positive impact

Boom in illegal exports to Libya

Tourism improves despite political turmoil and lack of security

MARKET INDICATORS

  • Table 12 Employment in Retailing 2007-2012

MARKET DATA

  • Table 13 Sales in Retailing by Category: Value 2007-2012
  • Table 14 Sales in Retailing by Category: % Value Growth 2007-2012
  • Table 15 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 16 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 17 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 18 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 20 Retailing Company Shares: % Value 2008-2012
  • Table 21 Retailing Brand Shares: % Value 2009-2012
  • Table 22 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 23 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 24 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 25 Forecast Sales in Retailing by Category: Value 2012-2017
  • Table 26 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
  • Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Parapharmacies/Drugstores
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Grocery vs non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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