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Country Report

Georgia Flag Non-Grocery Retailers in Georgia

| Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

  • 212-2013witnessedthe opening of the largest trading centre in the capital’s Tbilisi Mall, with emerging number of branded products in the non-grocery segment. The active flow of new brands was in line with opening of Tbilisi Mall. Among the most important brands in Tbilisi Mall were Zara, British retailer Debenhams, New Yorker, Marks and Spencer and GAP. In 2013, the brands Zara, Massimo Dutti, Clarks and Aldo started to expand their distribution across the capital Tbilisi by opening new outlets for their brands. At the time of opening, consumer buying behaviour was reserved due to elections and changing government, which made consumers feel financially unstable. However, after the elections the situation stabilised and consumers showed interest in newly-opened brand outlets.

COMPETITIVE LANDSCAPE

  • In 2013,Aversi-Pharma Co Ltd is the leading player in non-grocery retailing in Georgia with a value share of5%, followed by Elit Electronics JSC with a 5% value share and PSP Group with a 4% value share. Aversi-Pharma and PSP Group are engaged in outlet expansion and strong marketing support. The companies have their own network of chemists/pharmacies and cover60% of total retail sales of medicines in Georgia. Elit Electronics JSC is the country’s leading electronics and appliances specialist retailer with 33 outlets across the country (three less than the previous year). The company markets a number of leading global brands including Bosch, Siemens, Samsung, Philips, Intel and LG, amongst others.

PROSPECTS

  • Retail constant value sales are expected to grow by CAGR of 2% over the forecast period compared to -3% CAGR constant value decline of the review period. This improved performance is due to the forecasted expansion of branded production outlets in the country, especially in the regions. Growing number of outlets will allow more consumers (even with relatively lower income who are not used to shopping in modern outlets) to visit brand shops during the sales or promotional campaigns.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Georgia?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Georgia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Master Sport, Apparel specialist retailerin Tbilisi
  • Chart 2 Non-Grocery Retailers: Buneba, Leisure and personal goods retailer in Tbilisi

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Georgia - Company Profiles

Aversi-Pharma Co Ltd in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Aversi-Pharma Co Ltd: Key Facts
  • Summary 2 Aversi-Pharma Co Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Aversi-Pharma Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Aversi-Pharma Co Ltd: Competitive Position 2012

Elit Electronics JSC in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Elit Electronics JSC Key Facts
  • Summary 6 Elit Electronics JSC Company Name: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 7 Elit Electronics: Competitive Position 2013

PSP Group in Retailing (Georgia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 PSP Group: Key Facts
  • Summary 9 PSP GROUP: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 10 PSP Group: Competitive Position 2012

Retailing in Georgia - Industry Context

EXECUTIVE SUMMARY

Per capita sales in Georgia are strong

In 2013 retailers undergo modernisation

Grocery retailers faces stronger competition from non-grocery

2013 witnesses more competition between traditional retail channels and modern retailers

The performance of non-grocery retailers is expected to improve

KEY TRENDS AND DEVELOPMENTS

Economic conditions

  • Summary 11 Dynamics of GrossDomesticProduct (GDP)
  • Summary 12 Statistics of employment in Georgia

Internet retailing

FDI affected by economic uncertainty in the country in 2013

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 13 Standard Opening Hours by Channel Type 2013
  • Table 34 Number of Shopping Centres/Malls 2010-2013

Cash and carry

  • Table 35 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2013

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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