Oral Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Oral Care in Hong Kong, China

May 2024

In 2023, demand for oral care in Hong Kong grew, as local consumers increasingly prioritised their oral health. Some sought toothpaste that addressed specific concerns, such as sensitivity and repair. Tooth sensitivity, characterised by discomfort or…

USD 1,195
Country Report

Oral Care in Italy

May 2024

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

USD 1,195
Country Report

Oral Care in the United Arab Emirates

May 2024

Toothpaste is the leading oral care product in the United Arab Emirates, and continued to record the highest retail value growth in 2023. The ongoing popularity of toothpaste as the main oral care product in the local market encouraged players to…

USD 1,195
Country Report

Oral Care in South Africa

May 2024

Demand for oral care in South Africa remained stable in 2023, as this category is deemed essential for maintaining personal health and self-care. However, local consumers also continued to struggle with the ongoing cost-of-living crisis. Although…

USD 1,195
Country Report

Oral Care in France

May 2024

Despite maintaining a slight retail volume decline in 2023, oral care in France saw solid current value growth, with almost all categories, except mouth fresheners, showing positive performances, due to increasing unit prices. Ongoing inflation in…

USD 1,195
Country Report

Oral Care in Nigeria

May 2024

Oral care in Nigeria recorded strong retail current value growth in 2023. However, as with other categories of beauty and personal care, this reflected strong rises in unit prices amid high inflationary pressure. By contrast, retail volume and value…

USD 1,195
Country Report

Oral Care in the United Kingdom

May 2024

Oral care in the UK continued to expand in both volume and value growth terms in 2023. The rising number of local consumers taking care of their oral health at home was one of the main drivers of this growth. Another contributing factor to this trend…

USD 1,195
Country Report

Oral Care in Romania

May 2024

While oral care saw little movement in Romania in retail volume terms in 2023, it demonstrated a significant current value growth trajectory, similar to that seen in 2022, due to continued price rises. Volume growth was observed for non-essential…

USD 1,195
Country Report

Oral Care in Poland

May 2024

Oral care maintained solid retail volume and current value growth in Poland in 2023. Its comparatively strong performance within overall beauty and personal care is unsurprising, as recent studies reveal that many Poles still lack adequate oral…

USD 1,195
Country Report

Oral Care in Uzbekistan

May 2024

Oral care in Uzbekistan saw positive growth in 2023, largely driven by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly price-sensitive and…

USD 1,195
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