Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…
Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023.…
Oral care saw even stronger current value growth in South Korea in 2023 than in the previous few years. Consumer awareness of oral hygiene continues to grow, contributing to the healthy growth of the category in this year. Most categories within oral…
Oral care continued to see double-digit current value growth in Singapore in 2023. One of the factors that contributed to this was increasing consumer awareness of the importance of oral health for overall wellbeing, stemming from increased hygiene…
Oral care in China experienced only a partial recovery in 2023, with a low rebound in current value terms after seeing a notable decline in the previous year. Leading players such as Yunnan Baiyao Group, Procter & Gamble, Hawley & Hazel Chemical, and…
Demand for oral care in the Philippines continued to grow in 2023, alongside the return of consumers to their physical workplaces and an increase in social engagements. As such, there was more of an incentive to invest in a wider variety of more…
Oral care in Vietnam posted steady growth in 2023, continuing a trend that persisted throughout the review period. Growth has been spurred by rising hygiene-consciousness and improved oral care knowledge among local consumers, prompting those in…
Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards…
Oral care was the strongest performer in terms of value and volume growth among beauty and personal care products in Azerbaijan in 2023. The essentialness of oral care supported growth, with toothpaste in particular performing strongly. Within…
In 2023, oral care in Taiwan recorded positive retail value growth, while retail volume remained positive in all areas, driven by denture care. Raised awareness of all oral care products has aided growth, with medical experts providing educational…