Premium Beauty and Personal Care

In 2023, some of the best performing categories in beauty and personal care in Slovenia were those with a relatively high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as…

Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks…

In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium…

Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the…

In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty…

Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…

Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer…

Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often…

In 2023, premium beauty and personal care in Australia experienced a strong rebound after a period of slowing value sales growth the previous year. This slowdown in 2022 was influenced by various factors, including exceptional performances the…

In 2023, consumer spending on premium beauty and personal care products in Pakistan continued its upward trajectory, buoyed by shifting beauty trends. Despite inflationary pressures, affluent consumers demonstrated a penchant for quality and indulged…