Beauty and Personal Care

Oral care was the strongest performer in terms of value and volume growth among beauty and personal care products in Azerbaijan in 2023. The essentialness of oral care supported growth, with toothpaste in particular performing strongly. Within…

In 2023, oral care in Taiwan recorded positive retail value growth, while retail volume remained positive in all areas, driven by denture care. Raised awareness of all oral care products has aided growth, with medical experts providing educational…

With inflation easing in 2023, premium beauty and personal care in Azerbaijan performed well in 2023, registering higher value growth than mass. That being said, mass still accounted for significantly more value sales. Fragrances are the most popular…

In 2023, Taiwan's premium beauty and personal care recorded positive retail growth, above mass market goods. Trends in premium sales were aligned to mass market trends, with growth strongest in premium colour cosmetics and fragrances. Much of this…

Skin care in Azerbaijan registered moderate constant value and volume growth, as supply disruptions caused by the war in Ukraine were for the most part ironed out. Also, inflation eased, particularly later the year. That being said, consumers were…

In 2023, skin care in Taiwan recorded positive retail value growth, with the majority of products recording positive volume sales. Dermocosmetics brands on the landscape have been actively educating consumers on specific ingredients, with brands…

Sun care in Azerbaijan registered both healthy constant value and volume growth in 2023. Inflation eased, especially at the end of the year, and this supported volume sales. In addition, supply issues arising from the war in Ukraine were resolved and…

In 2023, sun care in Taiwan recorded strong retail value growth and positive volume growth in all areas. With the popularity of healthy lifestyles and outdoor activities rising and a boost in outings and travelling following COVID-19, the demand for…

Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness…

Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…

Bath and shower in Kazakhstan underwent a transformation in 2023. Two key factors drove the rise of liquid soap among consumers in Kazakhstan. First, there has been a growing focus on hygiene, with some consumers believing liquid soap offers a more…

Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…

Global geopolitical events in 2023 spurred a shift in investments, with a portion of funds from large companies flowing from Russia to Kazakhstan. This influx of immigrants, businesses that were relocated, and newly recruited personnel bolstered…

Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a…

With COVID-19 related restrictions lifted, the colour cosmetics category witnessed renewed saturation in Kazakhstan in 2023. Product ranges are returning to pre-pandemic levels, reflecting a strong consumer desire after a period of limited choice.…

Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has…

Deodorants in Kazakhstan witnessed steady growth in volume terms in 2023. This can be attributed to active promotion by manufacturers and an expanding consumer base. The influx of immigrants into the country has contributed to this rise. Despite…

Deodorant sprays posted the most dynamic growth within deodorants in Malaysia in 2023, rising fastest in both volume and current value terms as the format gained greater appeal among local consumers. Many brands of deodorant sprays have been…

While depilatories in Kazakhstan continued to show value growth in 2023, it was at a more moderate pace compared to 2022, when significant price increases due to supply chain disruptions were observed. This stabilisation reflects a recalibration of…

Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant…