Executive Summary

Mar 2019
PROSPECTS
Easy financing options help retailers attract customers

Electronics and appliance specialist retailers collaborate with financial institutions to offer customers low-cost EMIs (Easy Monthly Instalments) and flexible payment options. Given the high price of electronics and appliances, customers have shown an increasing preference for purchasing through EMIs.

Digital channels pose increasing competition

Growing competition from other channels, mainly internet retailing, is preventing electronics and appliance specialist retailers from seeing a better performance, as consumers are going online in search of bargains. The main reason is the increasing relevance of online marketplaces, which are responsible for enlarging the product offering and offering competitive prices.

New technology motivates customer demand

Nowadays, nearly every household already has a television and refrigerator, as well as other appliances. To increase value sales, retailers need to motivate consumers to buy new products.

COMPETITIVE LANDSCAPE
Reliance Digital maintains its lead

Reliance Digital from Reliance Retail remained the leading retail brand in electronics and appliance specialist retailers in 2018. Competitive pricing and offers on a par with the major online marketplaces, such as Flipkart and Amazon, helped drive its sales.

Croma sees double-digit growth in 2018

Croma, the flagship brand of Infiniti Retail, owned by Tata Group, continued to be amongst the fastest growing retail brands in electronics and appliance specialist retailers in 2018. This is because consumers have strong faith in Tata Group and associate its brands with quality and affordable pricing.

Multi-brand outlets remain the preferred choice

Consumers increasingly prefer to shop at multi-brand outlets, especially for electronics and appliances. As consumers become more price-conscious, they are attracted by the choice of brands and product offerings at different price points in multi-brand outlets.

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Electronics and Appliance Specialist Retailers in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the Electronics and Appliance Specialist Retailers channel in India?
  • Who are the leading retailers in India?
  • How are electronics and appliance specialists competing against the grocers?
  • How is the internet affecting electronics and appliance specialists?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Electronics and Appliance Specialist Retailers in India - Category analysis

HEADLINES

PROSPECTS

Easy financing options help retailers attract customers
Digital channels pose increasing competition
New technology motivates customer demand

COMPETITIVE LANDSCAPE

Reliance Digital maintains its lead
Croma sees double-digit growth in 2018
Multi-brand outlets remain the preferred choice

CHANNEL DATA

Table 1 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 4 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 5 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 6 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 7 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in India - Industry Overview

EXECUTIVE SUMMARY

Urban households prefer modern retailers due to convenience and product range
A multi-channel strategy remains key
Changing shopping habits fuel the growth of modern retailers
Mobile is the driving force behind online expansion
Positive outlook for the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical retail landscape
Cash and carry
Seasonality
Diwali
End of season sale
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 59 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 63 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 64 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 66 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 67 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 68 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 70 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 76 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 77 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 78 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 79 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 80 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 81 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources